Ascent Website

Ascent Website

WEBSITE / 

Ascent’s Website, Ascended.

/ SERVICES

Digital Strategy
Web Design
Web Development
Content Development

VISIT WEBSITE

/ BACKGROUND

Ascent’s old site did not reflect where the firm is headed. Maintaining the site had suffered because the old technology was cumbersome. Along with a brand refresh, the new website aligns with Ascent’s brand positioning.

/ IDEA

We designed a visual treat, featuring Ascent’s refreshed logo and brand colors that leave a lasting impression on visitors. Playful animations, shapes, and custom icons were created for a modern and dynamic feel. According to our client, the new site is much more fun to update with fresh content.

Before

Bullivant Website About Page

After

New Home Page
/ CLIENT TESTIMONIAL

Congratulations on the new website! It looks fantastic. I’ve spent way too much time this morning looking at all your bios.

Website User

Before

Bullivant Website About Page

After

New Home Page
/ CLIENT TESTIMONIAL

David and his team guided us through defining our vision, purpose, core values, brand personality, and positioning in the marketplace. They even crafted our new logo and brand colors. Armed with this strong identity, we collaborated seamlessly on our website—from strategy and content to design, coding, and training for our custom CMS. The result? A website that authentically reflects who we are.

Christy Ryan

Marketing Director, Ascent

Beachcraft Branding

Beachcraft Branding

BRANDING /

Shawn Nelson Builders is now Beachcraft.

/ SERVICES

Discovery & Recommendations
Brand Foundation
Naming
Branding
Marketing Collateral
Voice & Messaging
Email Marketing
Website Design

VISIT WEBSITE

/ OBJECTIVE

With a target market of Los Angeles beach cities and a reputation for the craft of building, LecoursDesign provided naming and branding for Beachcraft. The new name and branding transfer the focus from Shawn Nelson (the person) to Beachcraft (the team).

Employees, clients, and LecoursDesign are proud of the results.

/ IDEA

We established a brand that captures the essence of the firm’s exquisitely crafted homes with a blend of beachy and lively elements. We created a distinct identity that reflects the firm’s disciplined excellence while also radiating trust and positivity.

/ LOGO MEANING
AEC Logo Meaning
AEC Business Cards
AEC Business Cards

Brand foundation & messaging by LecoursDesign.

/ PURPOSE

To maintain the integrity of the design vision of our client & architect and build a home that is meticulously crafted and enduring.

/ VISION

We are recognized as the premiere builder of custom residences in the South Bay. The company is flush with work that is spread on a good cycle.
/ CORE VALUES

Do the right thing.
Do your best. With integrity, honesty, decency.

Manage the Clients Expectations.
Underpromise and overachieve.

Communicate. Communicate. Communicate.
Respond quickly. Provide clear expectations. Communicate with a purpose.

Pursue Excellence
Pay meticulous attention to details.
Be Curious – embrace learning, ask why, ask how we can do it better/find a better way.

Be Disciplined
Be organized. Be process-oriented. Use a system that you can rely on.
Plan your work; work your plan. Set targets – aim for nothing, hit nothing.

/ BRAND PERSONALITY

We’ve established five brand personality attributes to guide all future marketing communication materials and activities:

Niche

Crafted

Disciplined

Best-in-class

Trusted advocates

Yes we can! Here’s how…

/ NAMING FINALISTS

/ POSITIONING STATEMENT

We build and maintain bespoke Manhattan Beach homes for discerning homeowners. Premier architects and designers value our disciplined approach to the complex homebuilding process.

/ TESTIMONIAL

“I just have to tell you that the whole Shawn Nelson Builders to Beachcraft evolution and deliverables are really terrific. Everything is so spot-on and refreshing. Well done!

Grant C. Kirkpatrick, FAIA

Founding Partner, KAA DESIGN

Akela Engineering

Akela Engineering

WEBSITE / 

Akela Born Again

/ SERVICES

Digital Strategy
Splash Page Design
Web Design
Web Development
Content Development
LinkedIn Branding
Stationery System Design

VISIT WEBSITE

/ BACKGROUND

After purchasing Michael Wall Engineering and DEC Engineering, DC Capital Partners formed a new brand: Akela. We created a splash page to act as a placeholder while designing the new full site. As the first marketing initiative for Akela, the website establishes the visual brand language for communicating who they are, what they do, and what makes them different.

/ IDEA

Clear communication with the focus on People. While Akela means wolf in Sanskrit, it also means stronger together for those working at this progressive national MEP+ engineering firm.

Akela splash page | Before

Bullivant Website About Page

Akela Website | After

New Home Page
AEC Business Cards
AEC Business Cards
/ CLIENT TESTIMONIAL

David and his team’s unwavering dedication and attention to detail in crafting our brand foundation and designing a visually captivating website surpassed our expectations. LecoursDesign’s web design services effectively captured our story, showcased our goal to recruit top talent, and helped us communicate our national prominence as Akela Engineering and Consulting. Their professionalism and expertise in navigating multiple stakeholder dynamics were invaluable.

Dennis Berlien

CEO, Akela Engineering and Consulting

BSB Design

BSB Design

WEBSITE / 

BSB Design + Withee Malcolm

/ SERVICES

Digital Strategy
Web Design
Web Development
Content Development

VISIT WEBSITE

/ AWARDS

✶ Best Website, North State BIA MAME Awards

/ OBJECTIVE

BSB Design, a national residential architectural firm was ready to retire their current site.

Then, with BSB acquiring Withee Malcolm, we were tasked with merging two websites into one. The new site communicates the best of both brands. Going forward, BSB Design will be the brand name of the firm.

/ IDEA

Creating a clean, contemporary, and elegant site—one that incorporates subtle movement, powerful imagery with concise visual messaging; that reflects the design sensibilities of the firm.

Projects stand out on the site to position BSB to “be the firm that creates the future.”

BSB Design | Before

Bullivant Website About Page

BSB Design la (withee Malcolm) | before

Bullivant Website About Page

BSB Design | After

BSB Design | Before

Bullivant Website About Page

BSB Design LA (Withee Malcolm) | Before

Bullivant Website About Page

BSB Design | After

New Home Page
/ RESULTS

3 months before VS. 3 months after launch:

Increase in page views

42%

i

Increase in pages per session

10%

}

increase in session duration

14%

NEW users

80%

BSB Design | Before

Bullivant Website About Page

BSB Design LA (Withee Malcolm) | Before

Bullivant Website About Page

BSB Design | After

New Home Page
/ CLIENT TESTIMONIAL

“We worked with LecoursDesign on the merge of two websites into one seamless website redesign. Their knowledge of the industry and website development process was critical to the success of our new website. Throughout the process, David & Emily were great; clear communication and keeping us on track. I would 100% recommend LecoursDesign to any A/E/C company!”

Carly Dunn

Senior Digital Marketing Strategist, BSB Design

R&M Consultants

R&M Consultants

WEBSITE / 

R&M Consultants

/ SERVICES

Digital Strategy
Web Design
Web Development
Content Development

VISIT WEBSITE

/ OBJECTIVE

The previous site was 10 years oldgiving the impression that R&M was not keeping up with technology.

We were tasked with creating a new site to embody R&M’s vision: Innovating Today for Alaska’s Tomorrow.

/ IDEA

Extracting geometric shapes from their logo, we created vibrant graphic elements throughout the site. Then paired their services with new custom icons and typography. Their custom WordPress CMS is fun and user-friendly for R&M to make regular site updates.

R&M Home Page | Before

R&M | After

Bullivant Website About Page
New Home Page

R&M about page | Before

R&M | After

Bullivant Website About Page
New Home Page
/ CLIENT TESTIMONIAL

We are beyond thrilled with our new site. Thank you, thank you, thank you for your hard work on this and for pushing us through the early phases. You’re all incredibly talented. It feels really good to be done.

Andrea Story, FSMPS, CPSM

Vice President | Marketing & Business Development, R&M Consultants

* A / E / C = Architecture, Engineering, & Construction (but you already knew that)
© LecoursDesign 2023