Pro Surfing Tips: What the New Wave of Websites Means for AEC Marketers
Surfing Instructors: David Lecours and Josh Miles
SESSION OUTLINE
Intro
- Introducing today’s surf instructors
- Social Handles & Hashtags
- CTA ““ where to get the slides, links, downloads, and handouts
Why – Why Have a Website?, Why This Session?
- A brief perspective of AEC websites
- Why this session? Why have a website?
- 4 Functions: Attract, Demonstrate, Connect, Convert
- Wipeout: The gnarliest mistakes online today.
What – What Is The New Wave Of Websites?
- A new wave is on its way””are you ready to ride?
- What’s NEW for AEC websites?
Examples, and case studies of some of the hottest trends:
Content Management Systems
Responsive Design
Simplified Navigation
Going Vert (Scrolling), Parallax Scrolling
CTAs & Lead Generation
Graphic Design Trends - Marketing Automation
Cross-channel marketing - Beyond text and photos: content that scores big with prospects, SEO
- Respect the environment: Today’s digital ecosystem
- Q&A, Comments
How – How To Create Your Next Website
- Ding Repair (fix it up) or New Board (whole new website)?
- Lifecycle of a website
- Assembling your surf team:
Getting the right team on board
Selling a new website to your team
Leading the content charge - Assembling the right surf instructors
When to go outside for help - Process: Planning, prototyping, design, content, & coding
- Measurement: How long? How much $?
What To Budget, Calculating ROI - After the Surf Session
Zen and the art of maintenance - Q&A, Comments
Review & Conclusion
Resources at Miles Design
http://milesdesign.com/surf
Best Practice AEC Websites
http://www.psomas.com
http://www.randalllamb.com
http://www.ktua.com
http://www.mwalleng.com
http://www.geoconinc.com
http://www.moonmayoras.com
http://www.array-architects.com
http://www.tylin.com
http://populous.com
http://www.dpr.com
http://www.arup.com
http://www.sellen.com
Other Sites Shown in Session
http://www.davidlecours.com
http://www.teehanlax.com
http://www.kpf.com
http://coarchitects.com
http://hok.com
http://milwaukeepolicenews.com
http://www.smpssd.org
Content Marketing Articles For AEC Firms
Why AEC Firms Must Use Content Marketing
AEC Content Marketing: How To Get Started
AEC Firm Website Articles
5 Symptoms of an Expired Website
Why Your Next AEC Firm Website Will Use Responsive Design
I’m No Longer Scared of Google Analytics
4 Functions AEC Websites Must Serve
SEO for AEC Firms
The Website Development Process
Other Website Resources
http://moz.com
http://www.smashingmagazine.com
https://typekit.com
http://www.typography.com
Reward for Scrolling This Far: embarrassing photo of David Lecours at 15
