Originally planning to enroll in architecture school at the University of Southern California, David discovered his passion for marketing while completing an internship at an architecture firm. He began his career in an international marketing position at Paramount Pictures, then worked as a sales representative and regional marketing manager at Reebok. David returned to school at UCLA to study—and eventually teach—graphic design. After further building his expertise at Bright Strategic Design and The Mednick Group, David launched LecoursDesign in 1995.
David achieved his Certified Professional Services Marketer (CPSM) designation from the Society for Marketing Professional Services in 2004 and was named “Marketer of the Year” by SMPS San Diego. He has served on the local Boards of SMPS and the U.S. Green Building Council. Speaking to audiences worldwide, David is a two-time TEDx presenter. He also co-hosts the PSM.show podcast for A/E/C Marketers.
David is a new dad, married, and loves pickleball, succulents, and surfing in his hometown of Encinitas (San Diego), California.
BRANDS DAVID LIKES
DAVID’S TEDx TALK ON THE POWER OF STORY
Emily’s passion for art and design was evident from a young age, as she excelled in creative projects and won multiple art competitions throughout her school years. With a drive to pursue her dreams, she went on to earn her BFA with honors in Communication Design from Texas State University in 2015.
Her dedication and hard work paid off as she gained valuable experience in Design & Marketing during her seven years in Texas. Now based out of Santa Fe, Emily’s creative spirit and love for design continues to inspire her, pulling inspiration from activities like longboarding, gaming, and various forms of art during late-night hours.
BRANDS EMILY LIKES
Shortly after finishing Design School in Munich in 2000, love transplanted Petra from her orderly and rainy home in Germany to laid-back, easy-living San Diego. She embraced Southern California wholeheartedly and picked up hiking, surfing, and the taste for sushi. She went back to school to expand her design education and polish her English skills starting at San Diego City College and finishing at San Diego State University. Petra joined AIGA to network, lead events, and extend her creative family. Now, fully rooted, Petra splits her time between branding and design strategy, teaching design at the City College, traveling, and spending time with her husband and 2 kids. Petra’s work is thoughtful and simple, combining positive energy with wit and freshness.
BRANDS PETRA LIKES
John is an accomplished Internet art director with 25 years of professional experience in electronic design and website development. Although now independent, John has worked with two international media giants—Time Warner Interactive and Qualcomm / Eudora. His strong background in graphic design, user interface design, and content planning, makes John comfortable working with engineers, marketing teams, or the zaniest of designers. He is a past President of AIGA’s San Diego chapter.