We help A/E/C* firms like yours attract great clients and greater talent.
/ STRATEGY
Marketing Directors often hire us for strategic advice.
You may need objective analysis and recommendations to share with your board of directors on how to improve your marketing and/or brand. We start with a Discovery & Recommendations engagement; often we get hired to implement the recommendations, but there is no obligation to use us.
Timing: 6–10 weeks || Investment: $13k–$19k
✶ Discovery & Recommendations
✶ Marketing & Brand Audits
✶ Marketing Planning
✶ Web & Digital Planning
✶ Purpose & Vision
✶ Core Values
✶ Positioning Statement
AEC Advisors
Bullivant Houser
/ BRANDING
When your branding reflects where your firm has been, and not where you’re headed, we should talk.
Our responsibility is to find the unique and relevant truth about your firm, then translate this into a brand identity that connects with your audience. We typically begin with a brand audit to determine if there’s a solid foundation to build upon. Then we create a plan to pave the way for your new branding.
Timing: 4–12 months || Investment: $25k–$200k
✶ Brand Audit
✶ Personality Assessment
✶ Voice & Messaging
✶ Naming & Logo Design
✶ Print & Digital Design
✶ Brand Management
Bay Shades
Evens Architects
/ WEB & DIGITAL
Digital experiences are constantly evolving and clients are getting more demanding.
Nearly all new clients and employees will view your website to vet your firm. Are your site and digital marketing keeping up with your peers? We begin with a planning phase to assess your current site and develop a plan for the new site. Then we prototype, design, and code your site to be the hub of your digital marketing initiatives.
Timing: 5–8 months || Investment: $40k–$95k
✶ Website Planning
✶ Website Design & Development
✶ Content Creation
✶ Podcast Consulting
✶ Social Media Strategy
✶ Slide Deck Design
✶ Videography
AEC Advisors
R&M Consultants
/ CULTURE DESIGN
Culture is what brings your brand to life.
Your firm may be struggling with employee recruitment and/or retention. Or, your client’s experience with your team isn’t inspiring loyalty. We start with Culture Discovery & Recommendations and then co-develop a plan to design a magnetic culture for your firm.
Timing: 4–6 months || Investment: $15k–$40k
✶ Discovery & Recommendations
✶ Culture Audits
✶ Magnetic Culture Design
✶ Culture Guide
✶ Training
✶ Maintenance
Murraysmith
