BRANDING / CASE STORY
AEC Advisors
/ SERVICES
Discovery & Recommendations
Brand Foundation
Brand Identity
Collateral
Voice & Messaging
Digital Marketing
/ OBJECTIVE
Like most start-ups, AEC Advisors used minimal viable branding for its first few years. But the firm has ambitious plans and needed a re-brand to communicate where they are headed, not where they’ve been.
LecoursDesign was hired because we are branding and AEC industry experts; Our clients are also AEC Advisors clients.
/ IDEA
Architecture, Engineering, Construction, or Consulting is often written A/E/C. The new logo is a play on this. The angle up and to the right is also a graphical reference of adding financial value (something that AEC Advisors do).
Brand foundation & messaging by LecoursDesign.
/ PURPOSE
We help A/E/C firm leaders to confidently address financial issues and opportunities, so they can focus on clients, projects, and people.
/ VISION
We elevate our industry to be the most respected and valuable, over the next decade.
Purpose video by Josh Miles
Share your individual best for the benefit of all.
Combining diverse strengths powers our team to reach elevated outcomes.
Aim to surpass your former self.
Small incremental improvements compound into radical transformation.
Use empathy as your superpower.
Understanding others’ needs is our first priority. Then we provide authentic advice.
Make integrity contagious.
Every choice we make reflects who we are; as individuals and as a firm.
Be responsive; Act intentionally.
We are responsive with our team as well as our clients.
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
Focused
Trusted
Sincere
Best-in-Class
Progressive
As AEC Advisors, we focus on M&A and corporate finance. The industry trusts our data, expertise, and network to build stakeholder value.
“LecoursDesign did our rebranding, website, and office renovation design. We could not be happier. David is the kind of person who really gets to know his clients and puts together branding options that speak to your firm’s culture. The initial process of learning who we were, and the audit he did of our clients, was the most valuable part. We learned more about what we need to do to achieve our goals than we anticipated.”
Josh Lahre
Co-Founder & Partner, AEC Advisors
