AEC Advisors

C L I E N T

AEC Advisors

S E R V I C E S

Discovery & Recommendations
Brand Foundation
Brand Identity
Collateral
Messaging
Digital Marketing

Website: See the Site

W H Y  N E W  B R A N D I N G ?

Like most start-ups, AEC Advisors used minimal viable branding for its first few years. But the firm has ambitious plans and needed a re-brand to communicate where they are headed, not where they’ve been.

LecoursDesign were hired because we are branding and AEC industry experts. Our clients are also AEC Advisors clients.

C R E A T I V E  C O N C E P T

Architecture, Engineering, Construction or Consulting is often written A/E/C. The new logo is a play on this. The angle of up and to the right is also a graphical reference of adding financial value (something that AEC Advisors does).

Logo Meaning

AEC Logo Meaning
Color Palette

Seal Meaning

AEC Logo Meaning
AEC Business Cards

Brand Foundation

P U R P O S E   &   V I S I O N

Brand foundation messaging by LecoursDesign

Purpose Statement
We help A/E/C firm leaders to confidently address financial issues and opportunities, so they can focus on clients, projects, and people.

Vision Statement
We elevate our industry to be the most respected and valuable, over the next decade.

Purpose Video by Josh Miles

POSITIONING STATEMENT

As AEC Advisors, we focus on M&A and corporate finance. The industry trusts our data, expertise, and network to build stakeholder value.

C O R E  V A L U E S

Share your individual best for the benefit of all.
Combining diverse strengths powers our team to reach elevated outcomes.

Aim to surpass your former self.
Small incremental improvements compound into radical transformation.

Use empathy as your superpower.
Understanding others’ needs is our first priority. Then we provide authentic advice.

Make integrity contagious.
Every choice we make reflects who we are; as individuals and as a firm.

Be responsive; Act intentionally.
We are responsive with our team as well as our clients.

B R A N D  P E R S O N A L I T Y

We’ve established five brand personality attributes to guide all future marketing communication materials and activities:

Focused

Trusted

Sincere

Best-in-Class

Progressive

New Website

AEC Flex Identity System

Thank you all for making this happen for our company and helping to elevate our brand, and doing it all to hit our goal of rolling it out at our biggest event of the year: the CEO Summit. I tell people that hiring you was the best decision we made to take us to the next level.

–Tyler Albright, Partner, AEC Advisors

Before

After

Bullivant Website About Page
New Home Page

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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