BRANDING /
RICK
/ SERVICES
Discovery & Recommendations
Brand Foundation
Naming
Brand Identity
Proposal & Print Collateral
Stationery, Internal Forms
Email Blast Template
Merchandise
Social Media
Signage
Video
Launch Consulting
/ OBJECTIVE
To support their 2030 strategic plan, RICK underwent a significant transformation with a complete overhaul of its branding.
The rebranding initiative sets the company on a path toward future success by modernizing its image and identity. The result of this massive effort is remarkable.
/ BIG IDEA
We recommended shortening their brand name to just RICK – a name already used by customers and employees alike. RICK didn’t want to completely abandon their legacy, so we cleverly incorporated a nod to their history with the blue triangle in the new logo.
Brand foundation by LecoursDesign.
/ CORE VALUES
Ignite with Passion
Our enthusiasm is an irresistible force for innovation and transformation.
Cultivate Curiosity & Diversity
We keep an open mind to dialogue and inspiration from all sources.
Place Clients at the Heart
We earn our client’s trust one gesture at a time. Start with empathy. For our clients and their clients.
Empower & Celebrate Our People
We empower our people to share their authentic brilliance for the benefit of all.
/ BRAND PERSONALITY
These adjectives are used to shape all marketing, recruiting, and communications.
Trusted
Rigorous
Transformative
Dynamic
Innovative
Collaborative
/ FACEBOOK BEFORE & AFTER
/ INTERIOR OFFICE BEFORE & AFTER
/ BRAND GUIDE
