BRANDING /
RICK
/ SERVICES
Discovery & Recommendations
Brand Foundation
Naming
Brand Identity
Proposal & Print Collateral
Stationery, Internal Forms
Email Blast Template
Merchandise
Social Media
Signage
Video
Launch Consulting
/ OBJECTIVE
To support their 2030 strategic plan, RICK underwent a significant transformation with a complete overhaul of its branding.
The rebranding initiative sets the company on a path toward future success by modernizing its image and identity. The result of this massive effort is remarkable.
/ BIG IDEA
We recommended shortening their brand name to just RICK – a name already used by customers and employees alike. RICK didn’t want to completely abandon their legacy, so we cleverly incorporated a nod to their history with the blue triangle in the new logo.
![RICK Logo Explainer AEC Logo Meaning](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Logo-Explainer.png)
![RICK Color Palette Color Palette](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Color-Palette.png)
![RICK 6-page — 1 AEC Business Cards](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-6-page-—-1.png)
![RICK 6-page — 2](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-6-page-—-2.png)
Brand foundation by LecoursDesign.
/ CORE VALUES
Ignite with Passion
Our enthusiasm is an irresistible force for innovation and transformation.
Cultivate Curiosity & Diversity
We keep an open mind to dialogue and inspiration from all sources.
Place Clients at the Heart
We earn our client’s trust one gesture at a time. Start with empathy. For our clients and their clients.
Empower & Celebrate Our People
We empower our people to share their authentic brilliance for the benefit of all.
/ BRAND PERSONALITY
These adjectives are used to shape all marketing, recruiting, and communications.
Trusted
Rigorous
Transformative
Dynamic
Innovative
Collaborative
![RICK MERCH – Tumblers AEC Business Cards](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-MERCH-–-Tumblers.png)
![RICK Truck — 2](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Truck-—-2.png)
![RICK Before & After AEC Logo Meaning](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Before-After.png)
/ FACEBOOK BEFORE & AFTER
![RICK FB — Before AEC Business Cards](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-FB-—-Before.png)
![RICK FB](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-FB.png)
/ INTERIOR OFFICE BEFORE & AFTER
![RICK Interior — Before AEC Business Cards](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Interior-—-Before.png)
![RICK Interior — 1](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Interior-—-1.png)
/ BRAND GUIDE
![RICK Brand Guide AEC Business Cards](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Brand-Guide.png)
![RICK Brand Guide – 1](https://lecoursdesign.com/wp-content/uploads/2024/03/RICK-Brand-Guide-–-1.png)