BRANDING /
Ascent
/ SERVICES
Discovery & Recommendations
Brand Foundation
Brand Identity
Digital Brand Guide
Voice & Messaging
Website
/ OBJECTIVE
As Ascent moved forward with its vision, it became apparent that its existing brand identity and messaging no longer resonated with its goals. It was essential to update the outdated branding to reflect the company’s new direction.
As a result, Ascent embarked on a brand refresh project that entailed revamping the website and refreshing the brand identity.
/ BIG IDEA
By switching the perspective of the logo to a worm’s eye view (looking up), it better conveys a symbol that is ascending.
The new typography communicates bright, modern, and looking toward the future.
We designed custom-illustrated postcards that are sent to a colleague when they exhibit one of Ascent’s core values. These postcards serve as a meaningful recognition of our values in action. The postcards come with a perforation line at the bottom, which allows the sender to keep a memento of the postcard that can be utilized as a bookmark.
Digital Brand Guide by LecoursDesign.
Brand foundation & messaging by LecoursDesign.
/ PURPOSE
Our ascent is powered by nurturing our people.
/ VISION
We are inclusive, diverse collaborators who advance community and environmental stewardship.
/ CORE VALUES
Care and Be Kind
We care deeply about the success of each other, our clients, and the communities we serve.
Be Creative
We solve unprecedented problems with creativity and innovation,
then openly share our knowledge as thought leaders.
Model DEI Behaviors
We welcome, uplift, and create a culture of inclusivity, make equitable and transparent decisions,
and model inclusive behavior.
Be a Steward
We plan for the resiliency of our communities, our environment, and our firm.
Go Beyond Convention
We go above and beyond in our commitment to create quality in substance and expression,
serve others above self, and demonstrate integrity.
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
Welcoming
Imaginative
Modern / Sophisticated
Unconventional
Leading Edge
We are a collaborative, solving unprecedented challenges, with science, planning, design, & kindness.
David and his team guided us through defining our vision, purpose, core values, brand personality, and positioning in the marketplace. They even crafted our new logo and brand colors. Armed with this strong identity, we collaborated seamlessly on our website—from strategy and content to design, coding, and training for our custom CMS. The result? A website that authentically reflects who we are.
Christy Ryan
Marketing Director, Ascent
