BRANDING /
Shawn Nelson Builders is now Beachcraft.
/ SERVICES
Discovery & Recommendations
Brand Foundation
Naming
Branding
Marketing Collateral
Voice & Messaging
Email Marketing
Website Design
/ OBJECTIVE
Changing the name and rebranding a well-established general contractor is never easy. But Shawn Nelson, in planning for the future, bravely trusted LecoursDesign to guide the rebrand from Shawn Nelson Builders to Beachcraft.
With a target market of Los Angeles beach cities and a reputation for the craft of building, Beachcraft is an ideal new name.
/ IDEA
We established branding that captures the essence of Beachcraft’s exquisitely crafted homes, blending beachy and lively elements. The distinct identity reflects the firm’s excellence while also radiating trust and positivity.
“The rebrand from Shawn Nelson Builders to Beachcraft delivered immediate impact. Thanks to the comprehensive brand guidelines LecoursDesign delivered, we’ve been able to maintain consistency with all of our continuing branding efforts. From social media channels to sales presentations to branded swag to email campaigns, we now have the tools to keep everything consistent and on-message. Honestly, we just wish we’d done it sooner.”
Shawn Nelson
Owner, Beachcraft
Brand foundation & messaging by LecoursDesign.
/ PURPOSE
To maintain the integrity of the design vision of our client & architect and build a home that is meticulously crafted and enduring.
/ VISION
We are recognized as the premiere builder of custom residences in the South Bay. The company is flush with work that is spread on a good cycle.
Do the right thing.
Do your best. With integrity, honesty, decency.
Manage the Clients Expectations.
Underpromise and overachieve.
Communicate. Communicate. Communicate.
Respond quickly. Provide clear expectations. Communicate with a purpose.
Pursue Excellence
Pay meticulous attention to details.
Be Curious – embrace learning, ask why, ask how we can do it better/find a better way.
Be Disciplined
Be organized. Be process-oriented. Use a system that you can rely on.
Plan your work; work your plan. Set targets – aim for nothing, hit nothing.
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
Niche
Crafted
Disciplined
Best-in-class
Trusted advocates
Yes we can! Here’s how…
/ NAMING FINALISTS
/ RESPONSIVE WEBSITE
We build and maintain bespoke Manhattan Beach homes for discerning homeowners. Premier architects and designers value our disciplined approach to the complex homebuilding process.
“I just have to tell you that the whole Shawn Nelson Builders to Beachcraft evolution and deliverables are really terrific. Everything is so spot-on and refreshing. Well done!“
Grant C. Kirkpatrick, FAIA
Founding Partner, KAA DESIGN
