BRANDING / CASE STORY
KAA Design
/ SERVICES
Brand Identity
Logo Design
Print Collateral
Digital Marketing
Website UI
Culture: Experience Design
/ OBJECTIVE
Develop the visual brand identity for this Los Angeles-based residential architecture firm.
KAA Design is a design studio dedicated to advancing the California lifestyle through contemporary architecture since 1988.
/ IDEA
After several name and logo updates, we recommended returning to the firm’s roots: the red square, elegant serif + sans-serif typography, and highlighting their projects.
Primary Logo
Secondary Logos
Color Palette
Typography
To demonstrate the number of KAA Design homes on the Strand, we designed a mural with 3D models (in orange) of KAA homes. Attached by magnets, the 3D models can be removed from the wall and carried into a conference room for design reviews.
/ EAMES CONFERENCE ROOM
/ SHELBY CONFERENCE ROOM
/ ENTRY MURAL
/ RECEPTION
/ EMAIL MARKETING
