Kelly & Stone Architects


Brand Foundation
Voice & Messaging
Experience Design
Web Development



After completing brand strategy, messaging, and project descriptions, we designed SOQ and proposal templates. These looked so good, KSA hired us to redo their website.

The new website creates a better mobile experience, features the team, and shows off a curated global portfolio of homes.


KSA already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that their work, not ours, is what gets noticed.

KS|a website home

Brand Foundation

B R A N D  P O S I T I O N I N G :  3  U N I Q U E S

Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:

We craft bespoke homes for discerning clients.

Our innovative designs are shaped by our global experience.

Our clients enjoy a boutique experience and large-firm resources.

KS|a Home page
KS|a Home page

P O S I T I O N I N G  S T A T E M E N T

We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.

B R A N D  P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.






P U R P O S E   S T A T E M E N T

We love designing timeless homes and building lasting relationships.

Core Values

KS|a website home

Process Graphic

KS|a website home

Qualifications Brochure

KS|a website home
KS|a website home
KS|a website home
KS|a website home

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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