Kelly & Stone Architects
Levels Up

C L I E N T

Kelly & Stone Architects (KS|a)
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S E R V I C E S

Brand Strategy: Purpose, Positioning, and Core Values, Print Design, Copywriting, Website Design & Development

T H E  B R I E F

After completing brand strategy, messaging, and hero project descriptions, we designed SOQ and proposal templates. These looked so good, KS|a hired us to redo their website.

The new website creates a better mobile experience, features the team and shows off a curated global portfolio of homes.

C R E A T I V E  C O N C E P T

KS|a already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that KS|a’s work, not ours, is what gets noticed.

Website Home

KS|a website home

Brand Foundation

B R A N D  P O S I T I O N I N G :  3  U N I Q U E S

Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:

We craft bespoke homes for discerning clients.

Our innovative designs are shaped by our global experience.

Our clients enjoy a boutique experience and large-firm resources.

KS|a Home page
KS|a Home page

P O S I T I O N I N G  S T A T E M E N T

We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.

B R A N D  P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.

Distinctive

Imaginative

Timeless

Approachable

Passionate

P U R P O S E   S T A T E M E N T

We love designing timeless homes and building lasting relationships.

Core Values

KS|a website home

Responsive Website Portfolio

Website Team

Process Graphic

KS|a website home

Qualifications Brochure

KS|a website home
KS|a website home
KS|a website home
KS|a website home

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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