WEBSITE / CASE STORY
Bergelectric Revamp
/ OBJECTIVE
Six years after designing the SMPS San Diego “Best Website” for Bergelectric, it was time to redesign the site to help the company grow from 2800 to 3200 people.
/ IDEA
The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
Results
6 months after launching new site vs. 6 months prior of previous site
Increase in page views
73%
Increase in pages per session
102%
Increase in Session Duration
22%
Decrease in bounce rate
-88%
Previous Site, also by LecoursDesign
Phil Mullane, Marketing Director at Bergelectric, and David Lecours win SMPS San Diego “Best Website” award.
