SC Builders Website

C L I E N T

SC Builders, View Actual Site

S E R V I C E S

Website Planning, Prototyping, Design, Illustration, and Development

T H E  B R I E F

Create a site to hire and retain top commercial construction talent.

Establish branding for the website that becomes the benchmark for all SC Builders’ marketing communications.

Boost repeat business from existing clients.

C R E A T I V E  C O N C E P T

Develop an evolved Careers section featuring outstanding SC staff to attract talent.

Utilize video to allow prospects to hear directly from SC Builders staff.

Home Page, Before Redesign

Home Page, After

Design Elements

Typography

Grid, Color Palette

Graphic Elements, Buttons

Project Pages

From SC Builder’s Client

The new website looks AWESOME!!!!! It is honestly, hands down one of the best ones I’ve seen in the past few months. Vibrant, easy to read fonts, easy to move through it, great employee testimonials – I’m using it as an example for a couple clients in the next two weeks. Seriously – great job! I hope you get huge kudos and positive response because I was blown away. And I’ve seen a lot of websites.”

Careers Page

From a Prospective Hire

I was already familiar with SC Builders, but the website made it much easier for me to make the decision—it reinforced my decision. I’ve noticed that other construction companies have unclear or inconvenient websites with hodgepodge information, but I really appreciated your clear user interface. It felt like the content had a natural and logical flow. All the questions I had were answered.

Site Results

6 months after launch of new site vs. 6 months before

i

Increase in Careers section pageviews

880%

Increase in top young hires

30%

Increase in Projects pageviews

422%

Increase repeat business revenue

9%

illustration for SMPS Awards Program

SMPS National Marketing Communications Awards – Award of Excellence, Best External Website

Anna Black and David Lecours holding trophy for best website

About, Before

SC About Before

About, After

SC Builders About page

Office Page

Team, Before

SC Builders Team Before

Team, After

SC Builders Website Team Page

News Page

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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