How To Craft AEC Stories That Win New Business
By utilizing a proven story structure, and integrating emotion and vulnerability, you can create stories that win new business.
Why AEC Marketers Must Master The Power of Story
Logic and credibility are only 2/3 of the equation in the art of persuasion. The missing 1/3 is emotion. This post explains why Story is the perfect vehicle to deliver emotion.
Slide Presentations Like a Pro: Roles
With great PowerPoint presentations, it’s essential to know the purpose and relationship of 3 key roles: Audience, Presenter, and the Presentation.
Slide Presentations Like a Pro: Intro
As marketers, we are required to be persuasive. Externally, our primary job is to persuade prospective clients to hire our firm. Internally, we have to persuade our Principals, or CFO, to endorse and fund our marketing plans. Presenting with slides, using PowerPoint...
Storytelling is Good for Business
I love this infographic designed by Fathom Business Events to communicate how and why storytelling is a great brand building strategy. If you like this graphic, you might enjoy viewing my TEDx AFC speech titled The Power of Story.
4 Reasons To Update Your Logo
Four Reason to Update Your Logo
