3 Stories AEC Marketers Must Master
Story resources for SMPS-PRC 2017 Attendees
Great Designers Lead with Story LDC Athens
Story resources for Leaders of Design Council, Athens Conference
To Sell Is Human Book Review
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, "we're all in sales now." Many A/E/C firms claim that "everyone in the firm sells," but they rarely offer sales training. This book fills that knowledge gap,...
How To Craft AEC Stories That Win New Business
By utilizing a proven story structure, and integrating emotion and vulnerability, you can create stories that win new business.
3 Stories AEC Marketers Must Master
Stories that connect on an emotional level are persuasive. There are three specific stories all AEC Marketers should master. These are the About Me, About Our Firm, and Who We’ve Helped narratives. Telling these stories well will make you and your firm more memorable, build authentic relationships, and demonstrate your ability to solve problems that prospective client may be facing.
Why AEC Marketers Must Master The Power of Story
Logic and credibility are only 2/3 of the equation in the art of persuasion. The missing 1/3 is emotion. This post explains why Story is the perfect vehicle to deliver emotion.
