To Sell Is Human Book Review

I rec­om­mend To Sell Is Human by Daniel Pink to any­one in the A/E/C industry because, as the book says, "we're all in sales now." Many A/E/C firms claim that "every­one in the firm sells," but they rarely offer sales train­ing. This book fills that knowl­edge gap,...

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3 Stories AEC Marketers Must Master

Stories that connect on an emotional level are persuasive. There are three specific stories all AEC Marketers should master. These are the About Me, About Our Firm, and Who We’ve Helped narratives. Telling these stories well will make you and your firm more memorable, build authentic relationships, and demonstrate your ability to solve problems that prospective client may be facing.

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* A/E/C = Architecture / Engineering Construction (but you already knew that)
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