3 Stories AEC Marketers Must Master
Story resources for SMPS Amplify 2024 Attendees
Great Designers Lead with Story LDC Athens
Story resources for Leaders of Design Council, Athens Conference
To Sell Is Human Book Review
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, "we're all in sales now." Many A/E/C firms claim that "everyone in the firm sells," but they rarely offer sales training. This book fills that knowledge gap,...
How To Craft AEC Stories That Win New Business
By utilizing a proven story structure, and integrating emotion and vulnerability, you can create stories that win new business.
Why AEC Marketers Must Master The Power of Story
Logic and credibility are only 2/3 of the equation in the art of persuasion. The missing 1/3 is emotion. This post explains why Story is the perfect vehicle to deliver emotion.
Storytelling is Good for Business
I love this infographic designed by Fathom Business Events to communicate how and why storytelling is a great brand building strategy. If you like this graphic, you might enjoy viewing my TEDx AFC speech titled The Power of Story.