This presentation was delivered at SMPS Heartland Regional Conference in April 2024 in Indianapolis, IN.
Presentation Description
Culture isn’t something you have, it’s something you do. Join David Lecours, brand, and culture expert, to learn why Marketing needs to design your firm’s culture. Hint: attracting great clients and talent is just the beginning. Then, David will share how to proactively design a flourishing culture. This will include best practices of A/E/C firms using culture as a compelling differentiator. As Peter Drucker said, “culture eats strategy for breakfast.” YUM!
Culture
What is it?
Why does it matter?
Who (in your firm) owns it?
How to Design a Magnetic Culture
Values
Benefits
Language
Stories
Rituals
Artifacts
Digital Culture Tools Donut – Slack integration for team building and Bonusly – peer-to-peer recognition and spot bonuses in a public feed Movespring – a fitness tracker program for firm wellness
Slide Deck Colophon
Apple MacBook Pro 13-inch M1
Presented using Apple Keynote software
Typography: Adobe Garamond Pro and Trade Gothic Next LT Pro
Royalty-Free Photography: Pexels.com
Wireless Slide Advancer: Keyspan Easy Presenter PR-EZ1
Thank You All the volunteers for SMPS-HRC 2024 Emily Castillo at LecoursDesign
Gerry Jue at BAMO
Carrol Conway at Hoerr Schaudt
Tim Stone and Keith Kelly at Kelly & Stone Architects
Evan Ross at WSP
Nicole La at Teecom
Andrea Story at R&M
Beth Shimogawa at Coffman
Christy Ryan and Curtis Alling at Ascent
Grant Kirkpatrick, Duan Tran, and Joyce Lopez at KAA
Slide Deck, video and links from David Lecours’ SMPS Pacific Regional Conference closing keyote speech:
Stealing From Surf Brands for A/E/C Firm Differentiation
Surf brands and A/E/C firms compete in crowded markets. Surf brands do a great job carving out distinct brand identities to differentiate their surfboards, board shorts, and wetsuits. David Lecours, surfer and A/E/C branding consultant, will share examples of cutting edge graphic design, iconic people, founding stories, messaging, and archetypes that help surf brands and A/E/C firms stand out from the pack. You’ll return from the conference ready to shred with new techniques. Expect a wave of improvement in your SOQs, proposals, websites, presentation decks, videos and advertising.
Slide Deck
To download the slides, click the LinkedIn logo (“˜in’ square above). Within Slideshare, click “Download” button under the title.
Resources and links from David Lecours’ SMPS Southwest Regional Conference and SMPS Pacific Regional Conference session on Innovative Websites: A/E/C Best Practices.
Program Description
In 2017 the SMPS Foundation published this study: How A/E/C Clients Use Websites to Find and Vet Services Providers. In 2018, David Lecours published research on best practices of ENR 20 and 20 progressive firm websites. Merging these two studies, David will share data, and what we can learn about the effectiveness of top A/E/C websites. You’ll learn the latest tactics that firms are using to attract and convert great clients and talent.
Slide Deck
To download the slides, click the LinkedIn logo (“˜in’ square above). Within Slideshare, click “Download” button under the title.
Resources and links from David Lecours’ SMPS Build Business 2017 Program, Visual Content That Wins Business: The Untapped Power of Infographics.
Program Description
A/E/C firms are marketing in the era of big data, but small attention spans. It’s challenging to differentiate your firm from the competition when your prospective client doesn’t have time to listen.
This program unleashes the untapped power of infographics to help your firm stand out. Sure, writing and speaking are the typical ways to demonstrate thought leadership via content marketing. But who wants to be typical? With data visualization in the form of infographics, you can effectively demonstrate your expertise to win new business.
Recommended Books on Story Hero With a Thousand Faces by Joseph Campbell What Great Salespeople Do by Bosworth and Zoldan Tell To Win by Peter Guber A Whole New Mind by Daniel Pink To Sell is Human by Daniel Pink Made to Stick by Dan and Chip Heath Resonate by Nancy Duarte The Story Factor by Annette Simmons Creativity Inc. by Ed Catmull (Pixar Founder)
Recommended Books Fonts & Logos by Donald Young In Progress by Jessica Hische Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann A Type Detective Story by Matthew Woodman
