This presentation was delivered at SMPS Heartland Regional Conference in April 2024 in Indianapolis, IN.

Presentation Description
Culture isn’t something you have, it’s something you do. Join David Lecours, brand, and culture expert, to learn why Marketing needs to design your firm’s culture. Hint: attracting great clients and talent is just the beginning. Then, David will share how to proactively design a flourishing culture. This will include best practices of A/E/C firms using culture as a compelling differentiator. As Peter Drucker said, “culture eats strategy for breakfast.” YUM!

What is it?
Why does it matter?
Who (in your firm) owns it?

How to Design a Magnetic Culture

Slide Deck
View or download from Slideshare

Digital Culture Tools
Donut – Slack integration for team building and
Bonusly – peer-to-peer recognition and spot bonuses in a public feed
Movespring – a fitness tracker program for firm wellness

Books on Culture
The Culture Code by Daniel Coyle
Culture Built My Brand by Mark Miller & Ted Vaughn
Art’s Principles by Arthur Gensler
Remote by Jason Fried and David Heinemeier Hansson
The Power of Moments by Chip and Dan Heath
Creativity, Inc. by Ed Catmull

Books on Story
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Mike Bosworth, Ben Zoldan
Winning the Story Wars: Why Those Who Tell the Best Stories Will Rule the Future by Jonah Sachs
The Story Factor by Annette Simmons
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath
A Whole New Mind: Why Right-Brainers Will Rule the Future by Dan Pink

Slide Deck Colophon
Apple MacBook Pro 13-inch M1
Presented using Apple Keynote software
Typography: Adobe Garamond Pro and Trade Gothic Next LT Pro
Royalty-Free Photography:
Wireless Slide Advancer: Keyspan Easy Presenter PR-EZ1

Thank You
All the volunteers for SMPS-HRC 2024
Emily Castillo at LecoursDesign
Gerry Jue at BAMO
Carrol Conway at Hoerr Schaudt
Tim Stone and Keith Kelly at Kelly & Stone Architects
Evan Ross at WSP
Nicole La at Teecom
Andrea Story at R&M
Beth Shimogawa at Coffman
Christy Ryan and Curtis Alling at Ascent
Grant Kirkpatrick, Duan Tran, and Joyce Lopez at KAA

* A / E / C = Architecture, Engineering, & Construction (but you already knew that)
© LecoursDesign 2023