This presentation was delivered at SMPS Pacific Regional Conference in February 2023 in San Diego, CA.
Culture isn’t something you have, it’s something you do. Join David Lecours, brand, and culture expert, to learn why Marketing needs to design your firm’s culture. Hint: attracting great clients and talent is just the beginning. Then, David will share how to proactively design a flourishing culture. This will include best practices of A/E/C firms using culture as a compelling differentiator. As Peter Drucker said, “culture eats strategy for breakfast.” YUM!
What is it?
Why does it matter?
Who (in your firm) owns it?
How to Design a Magnetic Culture
Books on Culture
The Culture Code by Daniel Coyle
Culture Built My Brand by Mark Miller & Ted Vaughn
Art’s Principles by Arthur Gensler
Remote by Jason Fried and David Heinemeier Hansson
The Power of Moments by Chip and Dan Heath
Creativity, Inc. by Ed Catmull
Books on Story
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Mike Bosworth, Ben Zoldan
Winning the Story Wars: Why Those Who Tell the Best Stories Will Rule the Future by Jonah Sachs
The Story Factor by Annette Simmons
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber
resonate: Present Visual Stories that Transform Audiences by Nancy Duarte
Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath
A Whole New Mind: Why Right-Brainers Will Rule the Future by Dan Pink
Slide Deck Colophon
Apple MacBook Pro
Presented using Apple Keynote
Typography: Adobe Garamond Pro and Trade Gothic Next LT Pro
Royalty-Free Photography: Pexels.com
Wireless Slide Advancer: Keyspan Easy Presenter PR-EZ1
Emily Castillo at LecoursDesign
Evan Ross at WSP
Nicole La at Teecom
Andrea Story at R&M
Beth Shimogawa at Coffman
Maisha Christian at Boss Lady
Christy Ryan and Curtis Alling at Ascent
Grant Kirkpatrick, Duan Tran, and Joyce Lopez at KAA
Bill Michie at DPR