BRANDING

Bay Shades

/ SERVICES

Brand Strategy
Naming
Brand Identity
Stationery
Print Collateral
Brand Style Guide

/ OBJECTIVE

Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.

Bay Shades’ new positioning: Providing finely crafted automated shading, we love our work and you will to.

/ IDEA

Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their service-man icon.

Strategy & Logo

Color Palette

Typography

Custom Pattern

Business Cards

Signage & Vehicle Graphics

Print

/ CLIENT TESTIMONIAL

I wanted you to know business is up 72% currently and has been hovering at 50% above for a few months. While I cannot pinpoint the cause the effect is dramatic, fun, challenging, and rewarding. Thanks for the inertia. You had a lot to do with it and I appreciate your effort and support.

Greg Amato

Owner, Bay Shades

* A / E / C = Architecture, Engineering, & Construction (but you already knew that)
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