BRANDING
Bay Shades
/ SERVICES
Brand Strategy
Naming
Brand Identity
Stationery
Print Collateral
Brand Style Guide
/ OBJECTIVE
Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.
Bay Shades’ new positioning: Providing finely crafted automated shading, we love our work and you will to.
/ IDEA
Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their service-man icon.
Strategy & Logo
Color Palette
Typography
Custom Pattern
Business Cards
Signage & Vehicle Graphics
I wanted you to know business is up 72% currently and has been hovering at 50% above for a few months. While I cannot pinpoint the cause the effect is dramatic, fun, challenging, and rewarding. Thanks for the inertia. You had a lot to do with it and I appreciate your effort and support.
Greg Amato
Owner, Bay Shades