Bay Shades provides finely crafted automated shading
C L I E N T
S E R V I C E S
Brand Strategy, Naming, Logo Design,
Stationery, Signage, Vehicles, Print,
Brand Style Guide
T H E B R I E F
Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.
Bay Shades new positioning: “providing finely crafted automated shading, we love our work and you will to.”
C R E A T I V E C O N C E P T
Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their “service man icon.”
See below for symbolism of the new icon.