Bay Shades provides finely crafted automated shading

C L I E N T

Bay Shades

S E R V I C E S

Brand Strategy, Naming, Logo Design,
Stationery, Signage, Vehicles, Print,
Brand Style Guide

T H E B R I E F

Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.

Bay Shades new positioning: “providing finely crafted automated shading, we love our work and you will to.”

C R E A T I V E C O N C E P T

Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their “service man icon.”

See below for symbolism of the new icon.

Strategy & Logo