BRANDING
Bay Shades
/ SERVICES
Brand Strategy
Naming
Brand Identity
Stationery
Print Collateral
Brand Style Guide
/ OBJECTIVE
Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.
Bay Shades’ new positioning: Providing finely crafted automated shading, we love our work and you will to.
/ IDEA
Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their service-man icon.
Strategy & Logo
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_logo_explained.png)
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_logo_2.jpg)
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_logo_beforeafter.jpg)
Color Palette
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_color_palette.png)
Typography
![](https://lecoursdesign.com/wp-content/uploads/2019/03/font_KlinicSlab.png)
Custom Pattern
Business Cards
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_cards.jpg)
Signage & Vehicle Graphics
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_signage.jpg)
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_van_graphics1.png)
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_van_graphics2.png)
![](https://lecoursdesign.com/wp-content/uploads/2019/03/bayshades_print_collateral.png)
I wanted you to know business is up 72% currently and has been hovering at 50% above for a few months. While I cannot pinpoint the cause the effect is dramatic, fun, challenging, and rewarding. Thanks for the inertia. You had a lot to do with it and I appreciate your effort and support.
Greg Amato
Owner, Bay Shades