Discovery, Insights, and Recommendations
Clients like you often hire us for strategic advice, not design. You simply want objective feedback on your current marketing efforts or guidance towards a better marketing plan. We start with a Discovery, Insights & Recommendations engagement. You receive strategic and practical recommendations delivered in a presentation, report or both.
Next, we can help you develop a plan. You wouldn’t create a building without a plan. You shouldn’t run your business without a strategic plan and a marketing plan.
Discovery, Insights & Recommendations Engagement Includes:
- Historical Research
- Qualitative Research: interviewing your clients or teaming partners
- Qualitative Research: interviewing your employees
- Strategic Plan Review
- Marketing Plan Review
- Brand Touchpoint Scoring: how you measure vs. peers
- Competitive Audit
- Top 10 Recommendations
Strategy Case Story
To read our strategy case story with Murraysmith,.
All A/E/C firms should have a 3-year Strategic Plan and a 1-year Marketing Plan. We strongly believe that firms need to write these plans themselves, with guidance from a consultant, or they won’t get implemented. We believe you need objective guidance through the strategic and marketing planning process. You can’t read the label if you are inside the jar.
Purpose: why your firm exists, beyond profit
Vision: what/where your firm will be in 3 years
Values: your guiding principles & behaviors
Positioning: you do X for Y
Positioning: what is gained if you are hired (unique value proposition)
Positioning: your personality and point-of-view
Marketing Mix of proactive initiatives help you reach your SMART goals
Who in the firm will take responsibility for each marketing initiative
Dashboard for Measurement
Our A/E/C Firm Marketing illustration below shows the recommended strategy sequence.
Our strategy services require a $15k minimum investment.