A/E/C Firm Positioning
David Lecours, co-host of PSM.Show podcast feels that A/E/C firm positioning is the foundation of all marketing.
SMPS Interview on Rebranding AEC Firms
To promote a national webinar on rebranding, SMPS interviews David Lecours on this topic.
To Sell Is Human Book Review
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, "we're all in sales now." Many A/E/C firms claim that "everyone in the firm sells," but they rarely offer sales training. This book fills that knowledge gap,...
The Halo Effect Lifts Brands
The halo effect, or aligning your brand with a more well known brand, can help elevate the perception of your brand.
Focus on The Bright Spots to Find Your Niche
Strategic Planning and Marketing Planning have a reputation for being difficult, complicated and time consuming. This is a simplified version that focuses on what you are already doing well and repeating it.
3 Tips for a Better Marketing Plan
3 Tips on creating a Marketing Plan: What to Include, How to Budget, and Implementing the Plan.
