Slide Deck, video and links from David Lecours’ SMPS Pacific Regional Conference closing keyote speech:
Stealing From Surf Brands for A/E/C Firm Differentiation
Surf brands and A/E/C firms compete in crowded markets. Surf brands do a great job carving out distinct brand identities to differentiate their surfboards, board shorts, and wetsuits. David Lecours, surfer and A/E/C branding consultant, will share examples of cutting edge graphic design, iconic people, founding stories, messaging, and archetypes that help surf brands and A/E/C firms stand out from the pack. You’ll return from the conference ready to shred with new techniques. Expect a wave of improvement in your SOQs, proposals, websites, presentation decks, videos and advertising.
Slide Deck
To download the slides, click the LinkedIn logo (“˜in’ square above). Within Slideshare, click “Download” button under the title.
Watch the Keynote Video
