KAA Design

by davidlecours | Nov 30, 2018

BRANDING / CASE STORY

KAA Design

/ SERVICES

Brand Identity
Logo Design
Print Collateral
Digital Marketing
Website UI
Culture: Experience Design

/ OBJECTIVE

Develop the visual brand identity for this Los Angeles-based residential architecture firm.

KAA Design is a design studio dedicated to advancing the California lifestyle through contemporary architecture since 1988.

/ IDEA

After several name and logo updates, we recommended returning to the firm’s roots: the red square, elegant serif + sans-serif typography, and highlighting their projects.

Primary Logo

Secondary Logos

Color Palette

Typography

/ WEBSITE USER INTERFACE

/ THE STRAND

To demonstrate the number of KAA Design homes on the Strand, we designed a mural with 3D models (in orange) of KAA homes. Attached by magnets, the 3D models can be removed from the wall and carried into a conference room for design reviews.

/ EAMES CONFERENCE ROOM

/ SHELBY CONFERENCE ROOM

/ ENTRY MURAL

/ RECEPTION

/ EMAIL MARKETING

/ PRINT

/ BUSINESS CARDS

Evens Architects

by davidlecours | Nov 30, 2018

BRANDING / CASE STORY

Evens Architects

/ SERVICES

Logo Design
Print Collateral
Digital Marketing
Website UI
Brand Style Guide

/ OBJECTIVE

Develop the visual brand identity for this Los Angeles-based residential architecture firm.

Evens Architects is committed to the idea that architecture inspired by classic traditions, whether the sources are Spanish, Italian, French, or even Moroccan, is uniquely well suited to the climate, landscape, and culture of contemporary California.

/ IDEA

Design a symbol based on a traditional architectural ornament that is also a stylized E for Erik Evens.

Create a visual link to the sibling studio, KAA Design, through a shared color palette.