by davidlecours | Feb 18, 2019
/ SERVICES
Brand Strategy
Naming
Brand Identity
Stationery
Print Collateral
Brand Style Guide
/ OBJECTIVE
Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.
Bay Shades’ new positioning: Providing finely crafted automated shading, we love our work and you will to.
/ IDEA
Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their service-man icon.
Signage & Vehicle Graphics
I wanted you to know business is up 72% currently and has been hovering at 50% above for a few months. While I cannot pinpoint the cause the effect is dramatic, fun, challenging, and rewarding. Thanks for the inertia. You had a lot to do with it and I appreciate your effort and support.
Greg Amato
Owner, Bay Shades
by Emily Castillo | Jan 5, 2019
/ SERVICES
Discovery & Recommendations
Strategy
Brand Foundation
Voice & Messaging
Brand Identity
Print Collateral
Digital Marketing
Website Design & Development
VISIT WEBSITE
/ AWARDS
SMPS MCA Awards:
✶ Best Rebrand
✶ Best Website
✶ Best Recruiting & Retention Promotion
/ BACKGROUND
After speaking at the SMPS Pacific Regional Conference in Portland, David was approached by Irina, the marketing director at Murray, Smith & Associates, Inc. (MSA), a nine-office, 155-person civil engineering firm in the Northwest. Handing him her business card, she confessed,
I know, we need your help.
/ CHALLENGE
While MSA marketing team members understood the value of branding, several owners were reluctant to invest in a rebrand. Business was strong and memories of a failed attempt at DIY rebranding and a false start with a consultant unfamiliar with A/E/C marketing lingered.
/ SOLUTION
To help MSA make an informed decision, we proposed the firm commit only to the Discovery Phase, including a review of its strategic plan, a brand audit rating 75 brand touchpoints, personal interviews with recent hires, and a competitive audit.
Brand foundation & messaging by LecoursDesign.
Imaginative
Fun
Dependable
Relateable
Sincere
/ THREE UNIQUES
Just the right size – We are large enough to employ diverse talent to solve your biggest challenges, yet small enough to genuinely care.
We’re Invested – We live where we work; we take project success personally.
We keep great company – We take care of our people, so they can take care of you.
/ CORE VALUES
We workshopped seven core values, which we later expressed on craft beer coasters. Each coaster is letterpressed with a value on the front, and more detail about its meaning on the back.
We make it happen. (Service)
We invest in us. (Improvement)
Our work goes on the fridge. (Quality)
Multiple Minds > 1 (Collaboration)
Work that works for you. (Flexibility)
We Engineer Fun (Fun)
We Give a $#!T (Passion)
We are a public infrastucture engineering firm, crafting the communities we live in.
/ BEFORE REBRAND > BUSINESS CARD
Nine months after the rebrand, Murraysmith had a 40% increase in staff growth, a 30% increase in gross revenue, & 12+ new clients.
“You always have been so fantastic in what you did for us; more so, the story behind Murraysmith and how you went about the process, and how we are able to align where we are going. The story, foundation, and process are more important than anything else. You are and have been amazing so it is easy to give you great recommendations.”
–Chris Rayasam
Chief Executive Officer, Murraysmith
by davidlecours | Nov 30, 2018
/ SERVICES
Brand Identity
Logo Design
Print Collateral
Digital Marketing
Website UI
Culture: Experience Design
/ OBJECTIVE
Develop the visual brand identity for this Los Angeles-based residential architecture firm.
KAA Design is a design studio dedicated to advancing the California lifestyle through contemporary architecture since 1988.
/ IDEA
After several name and logo updates, we recommended returning to the firm’s roots: the red square, elegant serif + sans-serif typography, and highlighting their projects.
by davidlecours | Nov 30, 2018
/ SERVICES
Logo Design
Print Collateral
Digital Marketing
Website UI
Brand Style Guide
/ OBJECTIVE
Develop the visual brand identity for this Los Angeles-based residential architecture firm.
Evens Architects is committed to the idea that architecture inspired by classic traditions, whether the sources are Spanish, Italian, French, or even Moroccan, is uniquely well suited to the climate, landscape, and culture of contemporary California.
/ IDEA
Design a symbol based on a traditional architectural ornament that is also a stylized E for Erik Evens.
Create a visual link to the sibling studio, KAA Design, through a shared color palette.
by davidlecours | Nov 30, 2018
/ SERVICES
Logo Design
Print Collateral
/ OBJECTIVE
Evolve the branding for this La Jolla-based firm. Island Architects added contemporary residential architecture to their traditional practice.
/ IDEA
Modernize the palm tree icon we originally designed in 1999. Update the branding with fresh colors and new typography.
