Why AEC Firms Must Use Content Marketing
In the race towards gaining the trust of a potential client, content marketing can provide a shortcut. It can allow a prospect to get to know you, like you, and eventually trust you enough to hire you. I discuss the what and why of content marketing.
4 Functions AEC Websites Must Serve
Websites have evolved from passive brochure-ware to active lead generating tools. These are the 4 functions of an effective AEC website.
SEO for AEC Firms
For most generalist AEC Firms, SEO doesn’t make sense. But for those firms with specialized expertise, writing unique and valuable content, SEO can be incredibly valuable.
How To Craft AEC Stories That Win New Business
By utilizing a proven story structure, and integrating emotion and vulnerability, you can create stories that win new business.
Why AEC Marketers Must Master The Power of Story
Logic and credibility are only 2/3 of the equation in the art of persuasion. The missing 1/3 is emotion. This post explains why Story is the perfect vehicle to deliver emotion.
Slide Presentations Like a Pro: Roles
With great PowerPoint presentations, it’s essential to know the purpose and relationship of 3 key roles: Audience, Presenter, and the Presentation.
