The Halo Effect Lifts Brands
The halo effect, or aligning your brand with a more well known brand, can help elevate the perception of your brand.
Focus on The Bright Spots to Find Your Niche
Strategic Planning and Marketing Planning have a reputation for being difficult, complicated and time consuming. This is a simplified version that focuses on what you are already doing well and repeating it.
3 Tips for a Better Marketing Plan
3 Tips on creating a Marketing Plan: What to Include, How to Budget, and Implementing the Plan.
How To Build Brand You
The three steps to building a compelling personal brand.
How To Create a Sticky Website
Using principles from the outstanding book, Made to Stick – Why Some Ideas Survive and Others Die, I identify below three key qualities of a sticky website.
3 Tips for Thought Leaders to Attract Clients
A summary of how to get started as a Thought Leader through writing and speaking to your target audience. This is a cost effective way for your clients to perceive you as an expert.
