Ascent’s old site did not reflect where the firm is headed. Maintaining the site had suffered because the old technology was cumbersome. Along with a brand refresh, the new website aligns with Ascent’s brand positioning.
/IDEA
We designed a visual and strategic treat, featuring Ascent’s refreshed logo and brand colors that leave a lasting impression on visitors. Playful animations, shapes, and custom icons were created for a modern and dynamic feel. According to our client, the new site is much more fun to update with fresh content.
Before
After
/RESULTS
1 year before (old site) VS. 1 year after (new site) launch:
Increase in total page views
1460%
i
Increase in pages per user
225%
}
increase in average session duration
12x
Reduction in bounce rate
29%
/USER TESTIMONIAL
Ascent’s website stands out because it introduces their team as whole people, not just professionals. Finding Christy’s story about Ohio thunderstorms created an immediate personal connection that enriched our first interaction. These authentic glimpses into the people behind the work signal the kind of partners they’ll be – thoughtful, genuine, and committed to building relationships that matter. This approach perfectly reflects the values-driven collaboration that has made our strategic planning work together so effective.
Brad Britton, Britton Coaching & Consulting
Before
After
/CLIENT TESTIMONIAL
David and his team guided us through defining our vision, purpose, core values, brand personality, and positioning in the marketplace. They even crafted our new logo and brand colors. Armed with this strong identity, we collaborated seamlessly on our website—from strategy and content to design, coding, and training for our custom CMS. The result? A website that authentically reflects who we are.
After purchasing Michael Wall Engineering and DEC Engineering, DC Capital Partners formed a new brand: Akela. We created a splash page to act as a placeholder while designing the new full site. As the first marketing initiative for Akela, the website establishes the visual brand language for communicating who they are, what they do, and what makes them different.
/IDEA
Clear communication with the focus on People. While Akela means wolf in Sanskrit, it also means stronger together for those working at this progressive national MEP+ engineering firm.
Akela splash page | Before
Akela Website | After
/CLIENT TESTIMONIAL
David and his team’s unwavering dedication and attention to detail in crafting our brand foundation and designing a visually captivating website surpassed our expectations. LecoursDesign’s web design services effectively captured our story, showcased our goal to recruit top talent, and helped us communicate our national prominence as Akela Engineering and Consulting. Their professionalism and expertise in navigating multiple stakeholder dynamics were invaluable.
BSB Design, a national residential architectural firm was ready to retire their current site.
Then, with BSB acquiring Withee Malcolm, we were tasked with merging two websites into one. The new site communicates the best of both brands. Going forward, BSB Design will be the brand name of the firm.
/IDEA
Creating a clean, contemporary, and elegant site—one that incorporates subtle movement, powerful imagery with concise visual messaging; that reflects the design sensibilities of the firm.
Projects stand out on the site to position BSB to “be the firm that creates the future.”
BSB Design | Before
BSB Design la (withee Malcolm) | before
BSB Design | After
BSB Design | Before
BSB Design LA (Withee Malcolm) | Before
BSB Design | After
/RESULTS
3 months before VS. 3 months after launch:
Increase in page views
42%
i
Increase in pages per session
10%
}
increase in session duration
14%
NEW users
80%
BSB Design | Before
BSB Design LA (Withee Malcolm) | Before
BSB Design | After
/CLIENT TESTIMONIAL
“We worked with LecoursDesign on the merge of two websites into one seamless website redesign. Their knowledge of the industry and website development process was critical to the success of our new website. Throughout the process, David & Emily were great; clear communication and keeping us on track. I would 100% recommend LecoursDesign to any A/E/C company!”
The previous site was 10 years old—giving the impression that R&M was not keeping up with technology.
We were tasked with creating a new site to embody R&M’s vision: Innovating Today for Alaska’s Tomorrow.
/IDEA
Extracting geometric shapes from their logo, we created vibrant graphic elements throughout the site. Then paired their services with new custom icons and typography. Their custom WordPress CMS is fun and user-friendly for R&M to make regular site updates.
R&M Home Page | Before
R&M | After
R&M about page | Before
R&M | After
/CLIENT TESTIMONIAL
We are beyond thrilled with our new site. Thank you, thank you, thank you for your hard work on this and for pushing us through the early phases. You’re all incredibly talented. It feels really good to be done.
Andrea Story, FSMPS, CPSM
Vice President | Marketing & Business Development, R&M Consultants
