Bergelectric

Bergelectric

Bergelectric Website Again!

C L I E N T

Bergelectric

S E R V I C E S

Website Design and Development
See Actual Site

T H E  B R I E F

Website years are like dog years–you have to multiply x 7.

Six years (42 in dog) after designing the SMPS San Diego “Best Website” for Bergelectric, it was time to redesign the site to help the company grow from 2800 to 3200 people.

C R E A T I V E  C O N C E P T

The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.

New Home Page

Markets Page

Services Page

Bergelectric website Locations page

Previous Site, also by LecoursDesign

Award Winning Websites

Phil Mullane, Marketing Director at Bergelectric, and David Lecours win SMPS San Diego “Best Website” award.

Bergelectric About Page

Kelly & Stone Architects

Kelly & Stone Architects

 Kelly & Stone Architects
Levels Up

C L I E N T

Kelly & Stone Architects (KS|a)
See Actual Site

S E R V I C E S

Brand Strategy: Purpose, Positioning, and Core Values, Print Design, Copywriting, Website Design & Development

T H E  B R I E F

After completing brand strategy, messaging, and hero project descriptions, we designed SOQ and proposal templates. These looked so good, KS|a hired us to redo their website.

The new website creates a better mobile experience, features the team and shows off a curated global portfolio of homes.

C R E A T I V E  C O N C E P T

KS|a already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that KS|a’s work, not ours, is what gets noticed.

Website Home

KS|a website home

Brand Foundation

B R A N D  P O S I T I O N I N G :  3  U N I Q U E S

Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:

We craft bespoke homes for discerning clients.

Our innovative designs are shaped by our global experience.

Our clients enjoy a boutique experience and large-firm resources.

KS|a Home page
KS|a Home page

P O S I T I O N I N G  S T A T E M E N T

We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.

B R A N D  P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.

Distinctive

Imaginative

Timeless

Approachable

Passionate

P U R P O S E   S T A T E M E N T

We love designing timeless homes and building lasting relationships.

Core Values

KS|a website home

Responsive Website Portfolio

Website Team

Process Graphic

KS|a website home

Qualifications Brochure

KS|a website home
KS|a website home
KS|a website home
KS|a website home

Michael Wall Engineering

Michael Wall Engineering

Michael Wall Engineering
We’ve Done That, Twice!

C L I E N T

Michael Wall Engineering (MWE)
See Actual Site

S E R V I C E S

Discovery, Insights & Recommendations,
Positioning, Core Values, Website Design,
Website Development

T H E  B R I E F

The original website we designed for MWE in 2012 was dated, especially on mobile. As part of a larger marketing overhaul, we launched a new responsive website for a great experience on desktop, tablet and mobile.

C R E A T I V E  C O N C E P T

MWE already had a bold logo and color palette. We embraced the angle of the “3 sails” logo and the saturated red, yellow and black throughout the new site.

Home Page

Brand Foundation

T H R E E  U N I Q U E S

Lecoursdesign led a half-day workshop with firm leaders to generate a lengthy list, then narrow firm attributes to three unique differentiators:

Electrical Engineering – We are singularly focused on electrical engineering, not mechanical and plumbing.

Southern California – We understand the ins and outs of the Southern California marketplace.

We’ve Done That! – With deep expertise in a diverse range of electrical capabilities, it’s easy for us to say, “we’ve done that!”

P O S I T I O N I N G  S T A T E M E N T

From the three uniques, we developed a positioning statement that differentiates MWE from their competition.

B R A N D  P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.

Approachable

Dependable

Accomplished

Imaginative

Sophisticated

Market Page

Project Page

About Pages

Contact Page

Results

3 months before launch (old site) vs. 3 months after launch (new site).

Increase in website sessions

41%

}

Increase session duration

53%

i

Total pageviews

2x

Increase pages per session

53%

We are very happy with the site and get lots of positive feedback from clients, recruits, and employees. It’s been very beneficial to our business  especially during this time when we can’t interact with folks in person.”

–Michael Wall, PE, Principal

Old Site (Before Redesign)

Psomas

Psomas

Psomas Website Design

C L I E N T

Psomas
View the actual site 

S E R V I C E S

Website Strategy, Design and Development

 

T H E  B R I E F

After designing the two previous versions of the Psomas website, LecoursDesign were thrilled to have the opportunity to design and develop the latest iteration. 

C R E A T I V E  C O N C E P T

The site features a full-width design to immerse the visitor. An updated color palette complements the core brand colors. Custom icons were designed for the core services. A simplified design helps the photography and copywriting be more impactful.

Home Page

Screenshot of Psomas website

About Page

screenshot of Psomas website

Culture Page

Screenshot of Psomas Culture page

Results

3 months before launch (old site) vs. 3 months after launch (new site).

Increased sessions

18%

}

Increased session duration

22%

i

Increased pageviews

38%

Increase pages per session

17%

Previous Versions of the Psomas Website

2013 Version

2016 Version

SC Builders

SC Builders

SC Builders Website

C L I E N T

SC Builders, View Actual Site

S E R V I C E S

Website Planning, Prototyping, Design, Illustration, and Development

T H E  B R I E F

Create a site to hire and retain top commercial construction talent.

Establish branding for the website that becomes the benchmark for all SC Builders’ marketing communications.

Boost repeat business from existing clients.

C R E A T I V E  C O N C E P T

Develop an evolved Careers section featuring outstanding SC staff to attract talent.

Utilize video to allow prospects to hear directly from SC Builders staff.

Home Page, Before Redesign

Home Page, After

Design Elements

Typography

Grid, Color Palette

Graphic Elements, Buttons

Project Pages

From SC Builder’s Client

The new website looks AWESOME!!!!! It is honestly, hands down one of the best ones I’ve seen in the past few months. Vibrant, easy to read fonts, easy to move through it, great employee testimonials – I’m using it as an example for a couple clients in the next two weeks. Seriously – great job! I hope you get huge kudos and positive response because I was blown away. And I’ve seen a lot of websites.”

Careers Page

From a Prospective Hire

I was already familiar with SC Builders, but the website made it much easier for me to make the decision—it reinforced my decision. I’ve noticed that other construction companies have unclear or inconvenient websites with hodgepodge information, but I really appreciated your clear user interface. It felt like the content had a natural and logical flow. All the questions I had were answered.

Site Results

6 months after launch of new site vs. 6 months before

i

Increase in Careers section pageviews

880%

Increase in top young hires

30%

Increase in Projects pageviews

422%

Increase repeat business revenue

9%

illustration for SMPS Awards Program

SMPS National Marketing Communications Awards – Award of Excellence, Best External Website

Anna Black and David Lecours holding trophy for best website

About, Before

SC About Before

About, After

SC Builders About page

Office Page

Team, Before

SC Builders Team Before

Team, After

SC Builders Website Team Page

News Page

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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