by davidlecours | Jun 5, 2021
Kelly & Stone Architects
Levels Up
C L I E N T
Kelly & Stone Architects (KS|a)
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S E R V I C E S
Brand Strategy: Purpose, Positioning, and Core Values, Print Design, Copywriting, Website Design & Development
T H E B R I E F
After completing brand strategy, messaging, and hero project descriptions, we designed SOQ and proposal templates. These looked so good, KS|a hired us to redo their website.
The new website creates a better mobile experience, features the team and shows off a curated global portfolio of homes.
C R E A T I V E C O N C E P T
KS|a already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that KS|a’s work, not ours, is what gets noticed.
B R A N D P O S I T I O N I N G : 3 U N I Q U E S
Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:
We craft bespoke homes for discerning clients.
Our innovative designs are shaped by our global experience.
Our clients enjoy a boutique experience and large-firm resources.
P O S I T I O N I N G S T A T E M E N T
We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Distinctive
Imaginative
Timeless
Approachable
Passionate
P U R P O S E S T A T E M E N T
We love designing timeless homes and building lasting relationships.
Responsive Website Portfolio
by davidlecours | May 20, 2020
Michael Wall Engineering
We’ve Done That, Twice!
C L I E N T
Michael Wall Engineering (MWE)
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S E R V I C E S
Discovery, Insights & Recommendations,
Positioning, Core Values, Website Design,
Website Development
T H E B R I E F
The original website we designed for MWE in 2012 was dated, especially on mobile. As part of a larger marketing overhaul, we launched a new responsive website for a great experience on desktop, tablet and mobile.
C R E A T I V E C O N C E P T
MWE already had a bold logo and color palette. We embraced the angle of the “3 sails” logo and the saturated red, yellow and black throughout the new site.
T H R E E U N I Q U E S
Lecoursdesign led a half-day workshop with firm leaders to generate a lengthy list, then narrow firm attributes to three unique differentiators:
Electrical Engineering – We are singularly focused on electrical engineering, not mechanical and plumbing.
Southern California – We understand the ins and outs of the Southern California marketplace.
We’ve Done That! – With deep expertise in a diverse range of electrical capabilities, it’s easy for us to say, “we’ve done that!”
P O S I T I O N I N G S T A T E M E N T
From the three uniques, we developed a positioning statement that differentiates MWE from their competition.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Approachable
Dependable
Accomplished
Imaginative
Sophisticated
Results
3 months before launch (old site) vs. 3 months after launch (new site).
We are very happy with the site and get lots of positive feedback from clients, recruits, and employees. It’s been very beneficial to our business especially during this time when we can’t interact with folks in person.”
–Michael Wall, PE, Principal
Old Site (Before Redesign)
by davidlecours | Jan 30, 2020
C L I E N T
Psomas
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S E R V I C E S
Website Strategy, Design and Development
T H E B R I E F
After designing the two previous versions of the Psomas website, LecoursDesign were thrilled to have the opportunity to design and develop the latest iteration.
C R E A T I V E C O N C E P T
The site features a full-width design to immerse the visitor. An updated color palette complements the core brand colors. Custom icons were designed for the core services. A simplified design helps the photography and copywriting be more impactful.
Results
3 months before launch (old site) vs. 3 months after launch (new site).
Previous Versions of the Psomas Website
by davidlecours | Oct 21, 2019
C L I E N T
SC Builders, View Actual Site
S E R V I C E S
Website Planning, Prototyping, Design, Illustration, and Development
T H E B R I E F
Create a site to hire and retain top commercial construction talent.
Establish branding for the website that becomes the benchmark for all SC Builders’ marketing communications.
Boost repeat business from existing clients.
C R E A T I V E C O N C E P T
Develop an evolved Careers section featuring outstanding SC staff to attract talent.
Utilize video to allow prospects to hear directly from SC Builders staff.
Home Page, Before Redesign
Graphic Elements, Buttons
The new website looks AWESOME!!!!! It is honestly, hands down one of the best ones I’ve seen in the past few months. Vibrant, easy to read fonts, easy to move through it, great employee testimonials – I’m using it as an example for a couple clients in the next two weeks. Seriously – great job! I hope you get huge kudos and positive response because I was blown away. And I’ve seen a lot of websites.”
I was already familiar with SC Builders, but the website made it much easier for me to make the decision—it reinforced my decision. I’ve noticed that other construction companies have unclear or inconvenient websites with hodgepodge information, but I really appreciated your clear user interface. It felt like the content had a natural and logical flow. All the questions I had were answered.
Site Results
6 months after launch of new site vs. 6 months before
by davidlecours | Oct 19, 2019
ESA website delivers work that matters
C L I E N T
ESA, View Actual Site
S E R V I C E S
Website Planning, Prototyping, Design, Development, and SEO Training
T H E B R I E F
Strengthen the position of this national, 100% ESOP, environmental consulting firm.
Organize the site for the external user, not how the firm is structured internally.
C R E A T I V E C O N C E P T
Foster a vibrant and collaborative one-company culture throughout the site.
Highlight ambassadors for each market and service with links to their writing in News & Ideas.
Website Results
7 months after new site launch vs. 7 months prior
