by davidlecours | Dec 15, 2021
It Doesn’t Look Like a Law Firm Website
C L I E N T
Bullivant Houser
S E R V I C E S
Website Design and Development
See Actual Site
T H E B R I E F
The old site was built on a proprietary CMS that bundled the website, email marketing, and event marketing. Making changes and updating the site was difficult.
“If we cringe looking at our own site, then so do prospective clients and employees,” said an attorney. The new site is visually and strategically consistent with the rebrand that LecoursDesign created.
C R E A T I V E C O N C E P T
The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
Careers – Why Work Here Page
by davidlecours | Jul 29, 2021
Bergelectric Website Again!
C L I E N T
Bergelectric
S E R V I C E S
Website Design and Development
See Actual Site
T H E B R I E F
Website years are like dog years–you have to multiply x 7.
Six years (42 in dog) after designing the SMPS San Diego “Best Website” for Bergelectric, it was time to redesign the site to help the company grow from 2800 to 3200 people.
C R E A T I V E C O N C E P T
The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
Results
6 months after launching new site vs. 6 months prior of previous site
Previous Site, also by LecoursDesign
Phil Mullane, Marketing Director at Bergelectric, and David Lecours win SMPS San Diego “Best Website” award.
by davidlecours | Jun 5, 2021
Kelly & Stone Architects
Levels Up
C L I E N T
Kelly & Stone Architects (KS|a)
See Actual Site
S E R V I C E S
Brand Strategy: Purpose, Positioning, and Core Values, Print Design, Copywriting, Website Design & Development
T H E B R I E F
After completing brand strategy, messaging, and hero project descriptions, we designed SOQ and proposal templates. These looked so good, KS|a hired us to redo their website.
The new website creates a better mobile experience, features the team and shows off a curated global portfolio of homes.
C R E A T I V E C O N C E P T
KS|a already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that KS|a’s work, not ours, is what gets noticed.
B R A N D P O S I T I O N I N G : 3 U N I Q U E S
Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:
We craft bespoke homes for discerning clients.
Our innovative designs are shaped by our global experience.
Our clients enjoy a boutique experience and large-firm resources.
P O S I T I O N I N G S T A T E M E N T
We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Distinctive
Imaginative
Timeless
Approachable
Passionate
P U R P O S E S T A T E M E N T
We love designing timeless homes and building lasting relationships.
Responsive Website Portfolio
by davidlecours | May 20, 2020
Michael Wall Engineering
We’ve Done That, Twice!
C L I E N T
Michael Wall Engineering (MWE)
See Actual Site
S E R V I C E S
Discovery, Insights & Recommendations,
Positioning, Core Values, Website Design,
Website Development
T H E B R I E F
The original website we designed for MWE in 2012 was dated, especially on mobile. As part of a larger marketing overhaul, we launched a new responsive website for a great experience on desktop, tablet and mobile.
C R E A T I V E C O N C E P T
MWE already had a bold logo and color palette. We embraced the angle of the “3 sails” logo and the saturated red, yellow and black throughout the new site.
Results
3 months before launch (old site) vs. 3 months after launch (new site).
We are very happy with the site and get lots of positive feedback from clients, recruits, and employees. It’s been very beneficial to our business especially during this time when we can’t interact with folks in person.”
–Michael Wall, PE, Principal
T H R E E U N I Q U E S
Lecoursdesign led a half-day workshop with firm leaders to generate a lengthy list, then narrow firm attributes to three unique differentiators:
Electrical Engineering – We are singularly focused on electrical engineering, not mechanical and plumbing.
Southern California – We understand the ins and outs of the Southern California marketplace.
We’ve Done That! – With deep expertise in a diverse range of electrical capabilities, it’s easy for us to say, “we’ve done that!”
P O S I T I O N I N G S T A T E M E N T
From the three uniques, we developed a positioning statement that differentiates MWE from their competition.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Approachable
Dependable
Accomplished
Imaginative
Sophisticated
Old Site (Before Redesign)
by davidlecours | Jan 30, 2020
C L I E N T
Psomas
View the actual site
S E R V I C E S
Website Strategy, Design and Development
T H E B R I E F
After designing the two previous versions of the Psomas website, LecoursDesign were thrilled to have the opportunity to design and develop the latest iteration.
C R E A T I V E C O N C E P T
The site features a full-width design to immerse the visitor. An updated color palette complements the core brand colors. Custom icons were designed for the core services. A simplified design helps the photography and copywriting be more impactful.
Results
3 months before launch (old site) vs. 3 months after launch (new site).
Previous Versions of the Psomas Website
