by Emily Castillo | Dec 13, 2022
/ SERVICES
Digital Strategy
Web Design
Web Development
Content Development
VISIT WEBSITE
/ OBJECTIVE
The previous site was 10 years old—giving the impression that R&M was not keeping up with technology.
We were tasked with creating a new site to embody R&M’s vision: Innovating Today for Alaska’s Tomorrow.
/ IDEA
Extracting geometric shapes from their logo, we created vibrant graphic elements throughout the site. Then paired their services with new custom icons and typography. Their custom WordPress CMS is fun and user-friendly for R&M to make regular site updates.
“We are beyond thrilled with our new site. Thank you, thank you, thank you for your hard work on this and for pushing us through the early phases. You’re all incredibly talented. It feels really good to be done.”
Andrea Story, FSMPS, CPSM
Vice President | Marketing & Business Development, R&M Consultants
by Emily Castillo | Nov 22, 2022
/ SERVICES
User Research
Experience Design
Web Development
Strategy
Digital Marketing
VISIT WEBSITE
/ OBJECTIVE
The old AEC Advisors site, built on a generic template, was very limiting. As part of a rebrand, the new site includes event registration, job posts, Salesforce integration, and interactive sorting of all their deals.
AEC Advisors offers bespoke M&A and corporate finance consulting – the new website needed to reflect the range of their work.
/ IDEA
The angled graphic “up and to the right”, represents increased value. This is a visual theme used throughout the site. We utilized custom illustrations for services, professional photography & video, and elegant typography to communicate the best-in-class nature of AEC Advisors.
“Thank you all for making this happen for our company. Helping us elevate our brand and hit our goal to roll it out at our biggest event of the year: the CEO Summit. I tell people that hiring LecoursDesign was the best decision we made to take us to the next level.”
Tyler Albright
Co-Founder & Partner, AEC Advisors
by davidlecours | Dec 15, 2021
/ SERVICES
User Research
Experience Design
Strategy
Web Development
VISIT WEBSITE
/ OBJECTIVE
The old site was built on a proprietary CMS that bundled the website, email marketing, and event marketing — making changes and updating the site was difficult.
“If we cringe looking at our own site, then so do prospective clients and employees.”
/ IDEA
The new site is visually and strategically consistent with the rebrand. Now it uses video to attract clients and talent to the unique culture of the company. We increased the image sizes, added custom illustrations, used new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
by davidlecours | Jul 29, 2021
/ SERVICES
Digital Strategy
Web Design
Web Development
VISIT WEBSITE
/ OBJECTIVE
Six years after designing the SMPS San Diego “Best Website” for Bergelectric, it was time to redesign the site to help the company grow from 2800 to 3200 people.
/ IDEA
The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
Results
6 months after launching new site vs. 6 months prior of previous site
Previous Site, also by LecoursDesign
Phil Mullane, Marketing Director at Bergelectric, and David Lecours win SMPS San Diego “Best Website” award.
by davidlecours | Jun 5, 2021
BRAND FOUNDATION & WEBSITE
/ SERVICES
Brand Foundation
Collateral
Voice & Messaging
Experience Design
Web Development
VISIT WEBSITE
/ OBJECTIVE
After completing brand strategy, messaging, and project descriptions, we designed SOQ and proposal templates. These looked so good, KSA hired us to redo their website.
The new website creates a better mobile experience, features the team, and shows off a curated global portfolio of homes.
/ IDEA
KSA already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that their work, not ours, is what gets noticed.
B R A N D P O S I T I O N I N G : 3 U N I Q U E S
Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:
We craft bespoke homes for discerning clients.
Our innovative designs are shaped by our global experience.
Our clients enjoy a boutique experience and large-firm resources.
P O S I T I O N I N G S T A T E M E N T
We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Distinctive
Imaginative
Timeless
Approachable
Passionate
P U R P O S E S T A T E M E N T
We love designing timeless homes and building lasting relationships.
