R&M Consultants

R&M Consultants

WEBSITE / CASE STORY

R&M Consultants

/ SERVICES

Digital Strategy
Web Design
Web Development
Content Development

VISIT WEBSITE

/ OBJECTIVE

The previous site was 10 years oldgiving the impression that R&M was not keeping up with technology.

We were tasked with creating a new site to embody R&M’s vision: Innovating Today for Alaska’s Tomorrow.

/ IDEA

Extracting geometric shapes from their logo, we created vibrant graphic elements throughout the site. Then paired their services with new custom icons and typography. Their custom WordPress CMS is fun and user-friendly for R&M to make regular site updates.

Before

After

Bullivant Website About Page
New Home Page

Before

After

Bullivant Website About Page
New Home Page
/ CLIENT TESTIMONIAL

“We are beyond thrilled with our new site. Thank you, thank you, thank you for your hard work on this and for pushing us through the early phases. You’re all incredibly talented. It feels really good to be done.”

Andrea Story, FSMPS, CPSM

Vice President | Marketing & Business Development, R&M Consultants

AEC Advisors

AEC Advisors

WEBSITE / CASE STORY

AEC Advisors

/ SERVICES

User Research
Experience Design
Web Development
Strategy
Digital Marketing

VISIT WEBSITE

/ OBJECTIVE

The old AEC Advisors site, built on a generic template, was very limiting. As part of a rebrand, the new site includes event registration, job posts, Salesforce integration, and interactive sorting of all their deals.

AEC Advisors offers bespoke M&A and corporate finance consulting – the new website needed to reflect the range of their work.

/ IDEA

The angled graphic “up and to the right”, represents increased value. This is a visual theme used throughout the site. We utilized custom illustrations for services, professional photography & video, and elegant typography to communicate the best-in-class nature of AEC Advisors.

Before

After

Bullivant Website About Page
New Home Page

Purpose video by Josh Miles

/ EMAIL MARKETING
/ LINKEDIN
/ CLIENT TESTIMONIAL

“Thank you all for making this happen for our company. Helping us elevate our brand and hit our goal to roll it out at our biggest event of the year: the CEO Summit. I tell people that hiring LecoursDesign was the best decision we made to take us to the next level.”

Tyler Albright

Co-Founder & Partner, AEC Advisors

Bullivant

Bullivant

WEBSITE / CASE STORY

Bullivant Houser

/ SERVICES

User Research
Experience Design
Strategy
Web Development

VISIT WEBSITE

/ OBJECTIVE

The old site was built on a proprietary CMS that bundled the website, email marketing, and event marketing  making changes and updating the site was difficult.

“If we cringe looking at our own site, then so do prospective clients and employees.”

/ IDEA

The new site is visually and strategically consistent with the rebrand. Now it uses video to attract clients and talent to the unique culture of the company. We increased the image sizes, added custom illustrations, used new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.

Bullivant Website About Page

Before

After

New Home Page
Old Attorney Gallery
Team Landing Page
Team Attorney Page
New Home Page
Practice Page
News Landing Page
Careers Landing page
Careers Why Work Here page

Bergelectric

Bergelectric

WEBSITE / CASE STORY

Bergelectric Revamp

/ SERVICES

Digital Strategy
Web Design
Web Development

VISIT WEBSITE

/ OBJECTIVE

Six years after designing the SMPS San Diego “Best Website” for Bergelectric, it was time to redesign the site to help the company grow from 2800 to 3200 people.

/ IDEA

The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.

Bergelectric website Locations page

Results

6 months after launching new site vs. 6 months prior of previous site

 

h

Increase in page views

73%

i

Increase in pages per session

102%

}

Increase in Session Duration

22%

"

Decrease in bounce rate

-88%

Previous Site, also by LecoursDesign

Award Winning Websites

Phil Mullane, Marketing Director at Bergelectric, and David Lecours win SMPS San Diego “Best Website” award.

Bergelectric About Page

Kelly & Stone Architects

Kelly & Stone Architects

BRAND FOUNDATION & WEBSITE

Kelly & Stone Architects

/ SERVICES

Brand Foundation
Collateral
Voice & Messaging
Experience Design
Web Development

VISIT WEBSITE

/ OBJECTIVE

After completing brand strategy, messaging, and project descriptions, we designed SOQ and proposal templates. These looked so good, KSA hired us to redo their website.

The new website creates a better mobile experience, features the team, and shows off a curated global portfolio of homes.

/ IDEA

KSA already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that their work, not ours, is what gets noticed.

KS|a website home

Brand Foundation

B R A N D  P O S I T I O N I N G :  3  U N I Q U E S

Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:

We craft bespoke homes for discerning clients.

Our innovative designs are shaped by our global experience.

Our clients enjoy a boutique experience and large-firm resources.

KS|a Home page
KS|a Home page

P O S I T I O N I N G  S T A T E M E N T

We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.

B R A N D  P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.

Distinctive

Imaginative

Timeless

Approachable

Passionate

P U R P O S E   S T A T E M E N T

We love designing timeless homes and building lasting relationships.

Core Values

KS|a website home

Process Graphic

KS|a website home

Qualifications Brochure

KS|a website home
KS|a website home
KS|a website home
KS|a website home

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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