by Emily Castillo | May 16, 2023
/ SERVICES
Digital Strategy
Splash Page Design
Web Design
Web Development
Content Development
LinkedIn Branding
Stationery System Design
VISIT WEBSITE
/ BACKGROUND
After purchasing Michael Wall Engineering and DEC Engineering, DC Capital Partners formed a new brand: Akela. We created a splash page to act as a placeholder while designing the new full site. As the first marketing initiative for Akela, the website establishes the visual brand language for communicating who they are, what they do, and what makes them different.
/ IDEA
Clear communication with the focus on People. While Akela means wolf in Sanskrit, it also means stronger together for those working at this progressive national MEP+ engineering firm.
Akela splash page | Before
David and his team’s unwavering dedication and attention to detail in crafting our brand foundation and designing a visually captivating website surpassed our expectations. LecoursDesign’s web design services effectively captured our story, showcased our goal to recruit top talent, and helped us communicate our national prominence as Akela Engineering and Consulting. Their professionalism and expertise in navigating multiple stakeholder dynamics were invaluable.
Dennis Berlien
CEO, Akela Engineering and Consulting
by Emily Castillo | May 11, 2023
BSB Design + Withee Malcolm
/ SERVICES
Digital Strategy
Web Design
Web Development
Content Development
VISIT WEBSITE
/ AWARDS
✶ Best Website, North State BIA MAME Awards
/ OBJECTIVE
BSB Design, a national residential architectural firm was ready to retire their current site.
Then, with BSB acquiring Withee Malcolm, we were tasked with merging two websites into one. The new site communicates the best of both brands. Going forward, BSB Design will be the brand name of the firm.
/ IDEA
Creating a clean, contemporary, and elegant site—one that incorporates subtle movement, powerful imagery with concise visual messaging; that reflects the design sensibilities of the firm.
Projects stand out on the site to position BSB to “be the firm that creates the future.”
BSB Design la (withee Malcolm) | before
BSB Design LA (Withee Malcolm) | Before
3 months before VS. 3 months after launch:
BSB Design LA (Withee Malcolm) | Before
“We worked with LecoursDesign on the merge of two websites into one seamless website redesign. Their knowledge of the industry and website development process was critical to the success of our new website. Throughout the process, David & Emily were great; clear communication and keeping us on track. I would 100% recommend LecoursDesign to any A/E/C company!”
Carly Dunn
Senior Digital Marketing Strategist, BSB Design
by Emily Castillo | Dec 13, 2022
/ SERVICES
Digital Strategy
Web Design
Web Development
Content Development
VISIT WEBSITE
/ OBJECTIVE
The previous site was 10 years old—giving the impression that R&M was not keeping up with technology.
We were tasked with creating a new site to embody R&M’s vision: Innovating Today for Alaska’s Tomorrow.
/ IDEA
Extracting geometric shapes from their logo, we created vibrant graphic elements throughout the site. Then paired their services with new custom icons and typography. Their custom WordPress CMS is fun and user-friendly for R&M to make regular site updates.
We are beyond thrilled with our new site. Thank you, thank you, thank you for your hard work on this and for pushing us through the early phases. You’re all incredibly talented. It feels really good to be done.
Andrea Story, FSMPS, CPSM
Vice President | Marketing & Business Development, R&M Consultants
by Emily Castillo | Nov 22, 2022
/ SERVICES
User Research
Experience Design
Web Development
Strategy
Digital Marketing
VISIT WEBSITE
/ OBJECTIVE
The old AEC Advisors site, built on a generic template, was very limiting. As part of a rebrand, the new site includes event registration, job posts, Salesforce integration, and interactive sorting of all their deals.
AEC Advisors offers bespoke M&A and corporate finance consulting – the new website needed to reflect the range of their work.
/ IDEA
The angled graphic “up and to the right”, represents increased value. This is a visual theme used throughout the site. We utilized custom illustrations for services, professional photography & video, and elegant typography to communicate the best-in-class nature of AEC Advisors.
Thank you all for making this happen for our company. Helping us elevate our brand and hit our goal to roll it out at our biggest event of the year: the CEO Summit. I tell people that hiring LecoursDesign was the best decision we made to take us to the next level.
Tyler Albright
Co-Founder & Partner, AEC Advisors
by davidlecours | Dec 15, 2021
/ SERVICES
User Research
Experience Design
Strategy
Web Development
VISIT WEBSITE
/ OBJECTIVE
The old site was built on a proprietary CMS that bundled the website, email marketing, and event marketing — making changes and updating the site was difficult.
“If we cringe looking at our own site, then so do prospective clients and employees.”
/ IDEA
The new site is visually and strategically consistent with the rebrand. Now it uses video to attract clients and talent to the unique culture of the company. We increased the image sizes, added custom illustrations, used new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
