by davidlecours | Jul 29, 2021
/ SERVICES
Digital Strategy
Web Design
Web Development
VISIT WEBSITE
/ AWARDS
SMPS San Diego Awards:
✶ Best Website
/ OBJECTIVE
Six years after designing the SMPS San Diego “Best Website” for Bergelectric, it was time to redesign the site to help the company grow from 2800 to 3200 people.
/ IDEA
The new site uses video to attract talent and clients to the unique culture of the company. We increased the image sizes, added custom illustrations, new typography, and introduced a mobile-first navigation system for a seamless mobile and desktop experience.
Six months before VS. Six months after the new site:
Previous Site, also by LecoursDesign
by davidlecours | Jun 5, 2021
BRAND FOUNDATION & WEBSITE
/ SERVICES
Brand Foundation
Collateral
Voice & Messaging
Experience Design
Web Development
VISIT WEBSITE
/ OBJECTIVE
After completing brand strategy, messaging, and project descriptions, we designed SOQ and proposal templates. These looked so good, KSA hired us to redo their website.
The new website creates a better mobile experience, features the team, and shows off a curated global portfolio of homes.
/ IDEA
KSA already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that their work, not ours, is what gets noticed.
Brand foundation & messaging by LecoursDesign.
We love designing timeless homes and building lasting relationships.
/ CORE VALUES
Weave Creativity and Reality
Our work is as buildable as it is innovative.
Collaborate with Courage
Build on the strengths of our practice through gratitude and teamwork.
Details Make the Design
Paying attention to details embeds character in our work.
Be Humble
Remain open to brilliance emerging from unexpected sources.
Communicate with Candor
Transparency, truth, and vulnerability are essential when interacting with clients
and teammates.
/ BRAND PERSONALITY
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials:
Distinctive
Imaginative
Timeless
Approachable
Passionate
by davidlecours | May 20, 2020
Michael Wall Engineering
We’ve Done That, Twice!
C L I E N T
Michael Wall Engineering (MWE)
See Site
S E R V I C E S
Discovery, Insights & Recommendations,
Positioning, Core Values, Website Design,
Website Development
T H E B R I E F
The original website we designed for MWE in 2012 was dated, especially on mobile. As part of a larger marketing overhaul, we launched a new responsive website for a great experience on desktop, tablet and mobile.
C R E A T I V E C O N C E P T
MWE already had a bold logo and color palette. We embraced the angle of the “3 sails” logo and the saturated red, yellow and black throughout the new site.
Results
3 months before launch (old site) vs. 3 months after launch (new site).
We are very happy with the site and get lots of positive feedback from clients, recruits, and employees. It’s been very beneficial to our business especially during this time when we can’t interact with folks in person.”
–Michael Wall, PE, Principal
T H R E E U N I Q U E S
Lecoursdesign led a half-day workshop with firm leaders to generate a lengthy list, then narrow firm attributes to three unique differentiators:
Electrical Engineering – We are singularly focused on electrical engineering, not mechanical and plumbing.
Southern California – We understand the ins and outs of the Southern California marketplace.
We’ve Done That! – With deep expertise in a diverse range of electrical capabilities, it’s easy for us to say, “we’ve done that!”
P O S I T I O N I N G S T A T E M E N T
From the three uniques, we developed a positioning statement that differentiates MWE from their competition.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Approachable
Dependable
Accomplished
Imaginative
Sophisticated
Old Site (Before Redesign)
by davidlecours | Jan 30, 2020
C L I E N T
Psomas
View the actual site
S E R V I C E S
Website Strategy, Design and Development
T H E B R I E F
After designing the two previous versions of the Psomas website, LecoursDesign were thrilled to have the opportunity to design and develop the latest iteration.
C R E A T I V E C O N C E P T
The site features a full-width design to immerse the visitor. An updated color palette complements the core brand colors. Custom icons were designed for the core services. A simplified design helps the photography and copywriting be more impactful.
Results
3 months before launch (old site) vs. 3 months after launch (new site).
Previous Versions of the Psomas Website
by davidlecours | Oct 21, 2019
/ SERVICES
Website Planning
Prototyping
Design
Custom Illustrations
Development
VISIT WEBSITE
/ OBJECTIVE
We needed to create a site to hire and retain top commercial construction talent, establish branding for the website that becomes the benchmark for all SC Builders’ marketing communications, and boost repeat business from existing clients.
/ IDEA
By developing an evolved Careers section featuring outstanding SC staff to attract talent. We utilize video to allow prospects to hear directly from SC Builders staff.
Results
6 months after launch of new site vs. 6 months before
The new website looks AWESOME!!!!! It is honestly, hands down one of the best ones I’ve seen in the past few months. Vibrant, easy to read fonts, easy to move through it, great employee testimonials – I’m using it as an example for a couple clients in the next two weeks. Seriously – great job! I hope you get huge kudos and positive response because I was blown away. And I’ve seen a lot of websites.”
I was already familiar with SC Builders, but the website made it much easier for me to make the decision—it reinforced my decision. I’ve noticed that other construction companies have unclear or inconvenient websites with hodgepodge information, but I really appreciated your clear user interface. It felt like the content had a natural and logical flow. All the questions I had were answered.
Graphic Elements, Buttons
