SMPS The Wave 2014 Resources
Outline & Resources from David Lecours and Josh Miles session at SMPS-PRC The Wave Conference 2014
SMPS Interview on Rebranding AEC Firms
To promote a national webinar on rebranding, SMPS interviews David Lecours on this topic.
To Sell Is Human Book Review
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, "we're all in sales now." Many A/E/C firms claim that "everyone in the firm sells," but they rarely offer sales training. This book fills that knowledge gap,...
AEC Content Marketing: How To Get Started
Note: This is part 2 in a series. Part 1 is Why AEC Firms Must Use Content Marketing I see a lot of firms dabbling with content marketing "when they have time for it." With sporadic content sharing, firms see sporadic results, if any, and then abandon this valuable...
Why Your Next AEC Firm Website Will Use Responsive Design
What is Responsive Design?
How Does Responsive Design Work?
Why Do You Need a Responsive Design Website?
Who is Using Responsive Design?
Why AEC Firms Must Use Content Marketing
In the race towards gaining the trust of a potential client, content marketing can provide a shortcut. It can allow a prospect to get to know you, like you, and eventually trust you enough to hire you. I discuss the what and why of content marketing.
