The Process of Creating Great Video
To get the most value from video professionals, you must understand the process of creating great video.
Should We Include A People Section In Our AEC Firm Website?
It surprises me that I’m often asked this question. I answer this FAQ, and more, in this post.
SMPS The Wave 2014 Resources
Outline & Resources from David Lecours and Josh Miles session at SMPS-PRC The Wave Conference 2014
SMPS Interview on Rebranding AEC Firms
To promote a national webinar on rebranding, SMPS interviews David Lecours on this topic.
To Sell Is Human Book Review
I recommend To Sell Is Human by Daniel Pink to anyone in the A/E/C industry because, as the book says, "we're all in sales now." Many A/E/C firms claim that "everyone in the firm sells," but they rarely offer sales training. This book fills that knowledge gap,...
AEC Content Marketing: How To Get Started
Note: This is part 2 in a series. Part 1 is Why AEC Firms Must Use Content Marketing I see a lot of firms dabbling with content marketing "when they have time for it." With sporadic content sharing, firms see sporadic results, if any, and then abandon this valuable...
