by davidlecours | Mar 25, 2024
/ SERVICES
Discovery & Recommendations
Brand Foundation
Naming
Brand Identity
Proposal & Print Collateral
Stationery, Internal Forms
Email Blast Template
Merchandise
Social Media
Signage
Video
Launch Consulting
/ OBJECTIVE
To support their 2030 strategic plan, RICK underwent a significant transformation with a complete overhaul of its branding.
The rebranding initiative sets the company on a path toward future success by modernizing its image and identity. The result of this massive effort is remarkable.
/ BIG IDEA
We recommended shortening their brand name to just RICK – a name already used by customers and employees alike. RICK didn’t want to completely abandon their legacy, so we cleverly incorporated a nod to their history with the blue triangle in the new logo.
Brand foundation by LecoursDesign.
/ CORE VALUES
Ignite with Passion
Our enthusiasm is an irresistible force for innovation and transformation.
Cultivate Curiosity & Diversity
We keep an open mind to dialogue and inspiration from all sources.
Place Clients at the Heart
We earn our client’s trust one gesture at a time. Start with empathy. For our clients and their clients.
Empower & Celebrate Our People
We empower our people to share their authentic brilliance for the benefit of all.
/ BRAND PERSONALITY
These adjectives are used to shape all marketing, recruiting, and communications.
Trusted
Rigorous
Transformative
Dynamic
Innovative
Collaborative
/ FACEBOOK BEFORE & AFTER
/ INTERIOR OFFICE BEFORE & AFTER
by davidlecours | Jan 27, 2024
/ SERVICES
Discovery & Recommendations
Brand Foundation
Brand Identity
Digital Brand Guide
Voice & Messaging
Website
VISIT WEBSITE
/ OBJECTIVE
As Ascent moved forward with its vision, it became apparent that its existing brand identity and messaging no longer resonated with its goals. It was essential to update the outdated branding to reflect the company’s new direction.
As a result, Ascent embarked on a brand refresh project that entailed revamping the website and refreshing the brand identity.
/ BIG IDEA
By switching the perspective of the logo to a worm’s eye view (looking up), it better conveys a symbol that is ascending.
The new typography communicates bright, modern, and looking toward the future.
Core Values Postcards
We designed custom-illustrated postcards that are sent to a colleague when they exhibit one of Ascent’s core values. These postcards serve as a meaningful recognition of our values in action. The postcards come with a perforation line at the bottom, which allows the sender to keep a memento of the postcard that can be utilized as a bookmark.
Digital Brand Guide by LecoursDesign.
Brand foundation & messaging by LecoursDesign.
Our ascent is powered by nurturing our people.
We are inclusive, diverse collaborators who advance community and environmental stewardship.
/ CORE VALUES
Care and Be Kind
We care deeply about the success of each other, our clients, and the communities we serve.
Be Creative
We solve unprecedented problems with creativity and innovation,
then openly share our knowledge as thought leaders.
Model DEI Behaviors
We welcome, uplift, and create a culture of inclusivity, make equitable and transparent decisions,
and model inclusive behavior.
Be a Steward
We plan for the resiliency of our communities, our environment, and our firm.
Go Beyond Convention
We go above and beyond in our commitment to create quality in substance and expression,
serve others above self, and demonstrate integrity.
/ BRAND PERSONALITY
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
Welcoming
Imaginative
Modern / Sophisticated
Unconventional
Leading Edge
We are a collaborative, solving unprecedented challenges, with science, planning, design, & kindness.
1 year before (old site) VS. 1 year after launch (new site):
David and his team guided us through defining our vision, purpose, core values, brand personality, and positioning in the marketplace. They even crafted our new logo and brand colors. Armed with this strong identity, we collaborated seamlessly on our website—from strategy and content to design, coding, and training for our custom CMS. The result? A website that authentically reflects who we are.
Christy Ryan
Marketing Director, Ascent
by davidlecours | Jan 10, 2024
Shawn Nelson Builders is now Beachcraft.
/ SERVICES
Discovery & Recommendations
Brand Foundation
Naming
Branding
Marketing Collateral
Voice & Messaging
Email Marketing
Website Design
VISIT WEBSITE
/ OBJECTIVE
Changing the name and rebranding a well-established general contractor is never easy. But Shawn Nelson, in planning for the future, bravely trusted LecoursDesign to guide the rebrand from Shawn Nelson Builders to Beachcraft.
With a target market of Los Angeles beach cities and a reputation for the craft of building, Beachcraft is an ideal new name.
/ IDEA
We established branding that captures the essence of Beachcraft’s exquisitely crafted homes, blending beachy and lively elements. The distinct identity reflects the firm’s excellence while also radiating trust and positivity.
“The rebrand from Shawn Nelson Builders to Beachcraft delivered immediate impact. Thanks to the comprehensive brand guidelines LecoursDesign delivered, we’ve been able to maintain consistency with all of our continuing branding efforts. From social media channels to sales presentations to branded swag to email campaigns, we now have the tools to keep everything consistent and on-message. Honestly, we just wish we’d done it sooner.”
Shawn Nelson
Owner, Beachcraft
Brand foundation & messaging by LecoursDesign.
To maintain the integrity of the design vision of our client & architect and build a home that is meticulously crafted and enduring.
We are recognized as the premiere builder of custom residences in the South Bay. The company is flush with work that is spread on a good cycle.
/ CORE VALUES
Do the right thing.
Do your best. With integrity, honesty, decency.
Manage the Clients Expectations.
Underpromise and overachieve.
Communicate. Communicate. Communicate.
Respond quickly. Provide clear expectations. Communicate with a purpose.
Pursue Excellence
Pay meticulous attention to details.
Be Curious – embrace learning, ask why, ask how we can do it better/find a better way.
Be Disciplined
Be organized. Be process-oriented. Use a system that you can rely on.
Plan your work; work your plan. Set targets – aim for nothing, hit nothing.
/ BRAND PERSONALITY
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
Niche
Crafted
Disciplined
Best-in-class
Trusted advocates
Yes we can! Here’s how…
We build and maintain bespoke Manhattan Beach homes for discerning homeowners. Premier architects and designers value our disciplined approach to the complex homebuilding process.
“I just have to tell you that the whole Shawn Nelson Builders to Beachcraft evolution and deliverables are really terrific. Everything is so spot-on and refreshing. Well done!“
Grant C. Kirkpatrick, FAIA
Founding Partner, KAA DESIGN
by davidlecours | Nov 7, 2022
/ SERVICES
Discovery & Recommendations
Brand Foundation
Brand Identity
Collateral
Voice & Messaging
Digital Marketing
VISIT WEBSITE
/ OBJECTIVE
Like most start-ups, AEC Advisors used minimal viable branding for its first few years. But the firm has ambitious plans and needed a re-brand to communicate where they are headed, not where they’ve been.
LecoursDesign was hired because we are branding and AEC industry experts; Our clients are also AEC Advisors clients.
/ IDEA
Architecture, Engineering, Construction, or Consulting is often written A/E/C. The new logo is a play on this. The angle up and to the right is also a graphical reference of adding financial value (something that AEC Advisors do).
Brand foundation & messaging by LecoursDesign.
We help A/E/C firm leaders to confidently address financial issues and opportunities, so they can focus on clients, projects, and people.
We elevate our industry to be the most respected and valuable, over the next decade.
/ CORE VALUES
Share your individual best for the benefit of all.
Combining diverse strengths powers our team to reach elevated outcomes.
Aim to surpass your former self.
Small incremental improvements compound into radical transformation.
Use empathy as your superpower.
Understanding others’ needs is our first priority. Then we provide authentic advice.
Make integrity contagious.
Every choice we make reflects who we are; as individuals and as a firm.
Be responsive; Act intentionally.
We are responsive with our team as well as our clients.
/ BRAND PERSONALITY
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
Focused
Trusted
Sincere
Best-in-Class
Progressive
As AEC Advisors, we focus on M&A and corporate finance. The industry trusts our data, expertise, and network to build stakeholder value.
“LecoursDesign did our rebranding, website, and office renovation design. We could not be happier. David is the kind of person who really gets to know his clients and puts together branding options that speak to your firm’s culture. The initial process of learning who we were, and the audit he did of our clients, was the most valuable part. We learned more about what we need to do to achieve our goals than we anticipated.”
Josh Lahre
Co-Founder & Partner, AEC Advisors
by davidlecours | Sep 23, 2021
