Kelly & Stone Architects

Kelly & Stone Architects

 Kelly & Stone Architects
Levels Up

C L I E N T

Kelly & Stone Architects (KS|a)
See Actual Site

S E R V I C E S

Brand Strategy: Purpose, Positioning, and Core Values, Print Design, Copywriting, Website Design & Development

T H E  B R I E F

After completing brand strategy, messaging, and hero project descriptions, we designed SOQ and proposal templates. These looked so good, KS|a hired us to redo their website.

The new website creates a better mobile experience, features the team and shows off a curated global portfolio of homes.

C R E A T I V E  C O N C E P T

KS|a already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that KS|a’s work, not ours, is what gets noticed.

Website Home

KS|a website home

Brand Foundation

B R A N D  P O S I T I O N I N G :  3  U N I Q U E S

Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:

We craft bespoke homes for discerning clients.

Our innovative designs are shaped by our global experience.

Our clients enjoy a boutique experience and large-firm resources.

KS|a Home page
KS|a Home page

P O S I T I O N I N G  S T A T E M E N T

We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.

B R A N D  P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.

Distinctive

Imaginative

Timeless

Approachable

Passionate

P U R P O S E   S T A T E M E N T

We love designing timeless homes and building lasting relationships.

Core Values

KS|a website home

Responsive Website Portfolio

Website Team

Process Graphic

KS|a website home

Qualifications Brochure

KS|a website home
KS|a website home
KS|a website home
KS|a website home

Dibble

Dibble

Dibble transitions to a significant regional firm

Dibble business cards designed by LecoursDesign

3 Brand Territory Explorations

1 – SIGNATURE OF QUALITY

2 – GROUNDED

3 – POSITIVE IMPRESSION

New Logo

Logo Meaning

Custom Service Icons

Social Media

Vehicles

Core Values

Website Design and Development

Bullivant

Bullivant

Bullivant is a West Coast 
firm of defense lawyers

C L I E N T

Bullivant Houser

S E R V I C E S

Discovery & Recommendations
Brand Foundation
Core Values
Naming
Branding
Signage
Print

W H Y  N E W  B R A N D I N G ?

With significant transformation in the last 10 years, this law firm’s brand was stuck where they’d been, not where they’re headed.

New offices, strategic plan, core values, vision, purpose, positioning and a refined brand name made this the right time to create new branding.

C R E A T I V E  C O N C E P T

We created new branding grounded in this positioning: West Coast, Defense Lawyers, and Collaborative Teams 

See below for symbolism of the new logo.

3 Brand Territory Explorations

“B”  T H E  S H I E L D

C I R C L E  O F  T R U S T

R E L I A B L E  S Q U A D R O N

New Logo

Logo Meaning

Stationery

Branding Process

S T R A T E G Y,  T H E N  B R A N D I N G

A strong brand is rooted in brand strategy, which means having well-articulated Purpose, Vision, Core Values and Positioning statements.

During a half-day workshop with the branding committee, we engaged in group prioritization exercises to narrow a lengthy list of firm attributes to three unique differentiators:

West Coast – We have deep knowledge of the law in CA, OR, and WA.

Defense lawyers with hands-of trial experience – We actually go to trial,

Collaborative Teams – Many minds contribute to resolve our client’s challenging legal issues

P O S I T I O N I N G  S T A T E M E N T

From those three unique differentiators, we developed a positioning statement that defines the firm type (West Coast defense lawyers), how it is unique (hands-on trial experience and collaborative teams).

We are a West Coast firm of defense lawyers with hands-on trial experience. Our collaborative teams guide clients in resolving challenging legal issues.

C O R E  V A L U E S

We Are a Team
By working closely together, we achieve the best possible outcomes for our clients.

We Are Respectful
Mutual respect is the cornerstone of how we interact with each other and our clients.

We Are Tenacious
We rise to every challenge —perseverance, determination, and grit define us.

We Are Fun
We are serious about our work, but we don’t take ourselves too seriously.

We Are Creative
Partnering with clients, we explore all possibilities to achieve successful outcomes.

B R A N D  P E R S O N A L I T Y

Before developing the visual brand identity, we established five brand personality attributes to guide all future marketing communication materials and activities.

Authentic/Relatable
Innovative
Reliable/Trusted
Tenacious
Fun/Playful

Custom Patterns

Social Media

Bay Shades

Bay Shades

Bay Shades provides finely crafted automated shading

C L I E N T

Bay Shades

S E R V I C E S

Brand Strategy, Naming, Logo Design,
Stationery, Signage, Vehicles, Print, 
Brand Style Guide

T H E  B R I E F

Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.

Bay Shades new positioning: “providing finely crafted automated shading, we love our work and you will to.”

C R E A T I V E  C O N C E P T

Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their “service man icon.”

See below for symbolism of the new icon.

Strategy & Logo

Color Palette

Typography

Custom Pattern

Business Cards

Signage & Vehicle Graphics

Print

I wanted you to know business is up 72% currently and has been hovering at 50% above for a few months. While I cannot pinpoint the cause the effect is dramatic, fun, challenging and rewarding. Thanks for the inertia.

You had a lot to do with it and I appreciate your effort and support.”

–Greg Amato, Owner, Bay Shades

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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