BRANDING / CASE STORY
Discovery & Recommendations
Voice & Messaging
Like most start-ups, AEC Advisors used minimal viable branding for its first few years. But the firm has ambitious plans and needed a re-brand to communicate where they are headed, not where they’ve been.
LecoursDesign was hired because we are branding and AEC industry experts; Our clients are also AEC Advisors clients.
Architecture, Engineering, Construction, or Consulting is often written A/E/C. The new logo is a play on this. The angle up and to the right is also a graphical reference of adding financial value (something that AEC Advisors do).
Brand foundation & messaging by LecoursDesign.
We help A/E/C firm leaders to confidently address financial issues and opportunities, so they can focus on clients, projects, and people.
We elevate our industry to be the most respected and valuable, over the next decade.
Share your individual best for the benefit of all.
Combining diverse strengths powers our team to reach elevated outcomes.
Aim to surpass your former self.
Small incremental improvements compound into radical transformation.
Use empathy as your superpower.
Understanding others’ needs is our first priority. Then we provide authentic advice.
Make integrity contagious.
Every choice we make reflects who we are; as individuals and as a firm.
Be responsive; Act intentionally.
We are responsive with our team as well as our clients.
We’ve established five brand personality attributes to guide all future marketing communication materials and activities:
As AEC Advisors, we focus on M&A and corporate finance. The industry trusts our data, expertise, and network to build stakeholder value.
“Thank you all for making this happen for our company. Helping us elevate our brand and hit our goal to roll it out at our biggest event of the year: the CEO Summit. I tell people that hiring LecoursDesign was the best decision we made to take us to the next level.”
Co-Founder & Partner, AEC Advisors