Shawn Nelson Builders

Shawn Nelson Builders

Shawn Nelson Builders Print Marketing

C L I E N T

Shawn Nelson Builders

S E R V I C E S

Discovery, Insights & Recommendations,
Brand Strategy, Marketing Planning, Print

T H E  B R I E F

Design print marketing materials, including an elegant portfolio book. The book is given to prospective clients and influential architects and designers.

C R E A T I V E  C O N C E P T S

Utilize the logo as a distinctive pattern. Create a buckslip for handwritten notes that extends above the portfolio book to reveal a HELLO.

 

Business Card, Buckslip and Postcard

Brand Strategy

S T R A T E G Y,  T H E N  B R A N D I N G

A strong brand is rooted in brand strategy, which means having well-articulated Purpose, Vision, Core Values and Positioning statements.

We helped Shawn Nelson Builders identify, then articulate three unique differentiators:

Disciplined Approach – Our disciplined approach and project controls provide more certainty and comfort for our client.

Focus on Manhattan Beach – we know how to overcome the challenges of building in a prestigious, highly-regulated, dense, beach community.

Social Proof – Premier architects and designers trust us which means clients can trust us. We are not for everybody.

P O S I T I O N I N G   S T A T E M E N T

From the three unique differentiators above, we developed a positioning statement for communicating who hires Shawn Nelson Builders and why.

We build bespoke Manhattan Beach homes for discerning homeowners. Premier architects and designers value our disciplined approach to the complex home-building process.

B R A N D   P E R S O N A L I T Y

Before developing the visual brand identity, we established five brand personality attributes to guide all future marketing communication materials and activities.

Niche

Crafted

Disciplined

Best-in-class

Trusted

Optimistic

Portfolio Book

Bay Shades

Bay Shades

Bay Shades provides finely crafted automated shading

C L I E N T

Bay Shades

S E R V I C E S

Brand Strategy, Naming, Logo Design,
Stationery, Signage, Vehicles, Print, 
Brand Style Guide

T H E  B R I E F

Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.

Bay Shades new positioning: “providing finely crafted automated shading, we love our work and you will to.”

C R E A T I V E  C O N C E P T

Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their “service man icon.”

See below for symbolism of the new icon.

Strategy & Logo

Color Palette

Typography

Custom Pattern

Business Cards

Signage & Vehicle Graphics

Print

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
privacy policy  |  © LecoursDesign 2018