Kelly & Stone Architects

by davidlecours | Jun 5, 2021

Kelly & Stone Architects
Levels Up

C L I E N T

Kelly & Stone Architects (KS|a)
See Actual Site

S E R V I C E S

Brand Strategy: Purpose, Positioning, and Core Values, Print Design, Copywriting, Website Design & Development

T H E B R I E F

After completing brand strategy, messaging, and hero project descriptions, we designed SOQ and proposal templates. These looked so good, KS|a hired us to redo their website.

The new website creates a better mobile experience, features the team and shows off a curated global portfolio of homes.

C R E A T I V E C O N C E P T

KS|a already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that KS|a’s work, not ours, is what gets noticed.

Website Home

Brand Foundation

B R A N D P O S I T I O N I N G : 3 U N I Q U E S

Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:

We craft bespoke homes for discerning clients.

Our innovative designs are shaped by our global experience.

Our clients enjoy a boutique experience and large-firm resources.

P O S I T I O N I N G S T A T E M E N T

We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.

B R A N D P E R S O N A L I T Y

Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.

Distinctive

Imaginative

Timeless

Approachable

Passionate

P U R P O S E S T A T E M E N T

We love designing timeless homes and building lasting relationships.

Core Values

Responsive Website Portfolio

Website Team

Process Graphic

Qualifications Brochure

SEE MORE WORK

Shawn Nelson Builders

by davidlecours | Apr 13, 2020

Shawn Nelson Builders Print Marketing

C L I E N T

Shawn Nelson Builders

S E R V I C E S

Discovery, Insights & Recommendations,
Brand Strategy, Marketing Planning, Print

T H E B R I E F

Design print marketing materials, including an elegant portfolio book. The book is given to prospective clients and influential architects and designers.

C R E A T I V E C O N C E P T S

Utilize the logo as a distinctive pattern. Create a buckslip for handwritten notes that extends above the portfolio book to reveal a HELLO.

Business Card, Buckslip and Postcard

Brand Strategy

S T R A T E G Y, T H E N B R A N D I N G

A strong brand is rooted in brand strategy, which means having well-articulated Purpose, Vision, Core Values and Positioning statements.

We helped Shawn Nelson Builders identify, then articulate three unique differentiators:

Disciplined Approach – Our disciplined approach and project controls provide more certainty and comfort for our client.

Focus on Manhattan Beach – we know how to overcome the challenges of building in a prestigious, highly-regulated, dense, beach community.

Social Proof – Premier architects and designers trust us which means clients can trust us. We are not for everybody.

P O S I T I O N I N G S T A T E M E N T

From the three unique differentiators above, we developed a positioning statement for communicating who hires Shawn Nelson Builders and why.

We build bespoke Manhattan Beach homes for discerning homeowners. Premier architects and designers value our disciplined approach to the complex home-building process.

B R A N D P E R S O N A L I T Y

Before developing the visual brand identity, we established five brand personality attributes to guide all future marketing communication materials and activities.