by davidlecours | Jun 5, 2021
BRAND FOUNDATION & WEBSITE
/ SERVICES
Brand Foundation
Collateral
Voice & Messaging
Experience Design
Web Development
VISIT WEBSITE
/ OBJECTIVE
After completing brand strategy, messaging, and project descriptions, we designed SOQ and proposal templates. These looked so good, KSA hired us to redo their website.
The new website creates a better mobile experience, features the team, and shows off a curated global portfolio of homes.
/ IDEA
KSA already had a strong logo and color palette. With such powerful project photography, we kept the design of the website “quiet” so that their work, not ours, is what gets noticed.
B R A N D P O S I T I O N I N G : 3 U N I Q U E S
Lecoursdesign led a workshop with firm leaders to articulate, then narrow a lengthy list of firm attributes to three unique differentiators:
We craft bespoke homes for discerning clients.
Our innovative designs are shaped by our global experience.
Our clients enjoy a boutique experience and large-firm resources.
P O S I T I O N I N G S T A T E M E N T
We’re experienced architects who create timeless homes in coastal and mountain environments. Our principals partner with extraordinary clients to bring their dreams to life.
B R A N D P E R S O N A L I T Y
Before designing the website, we created five brand personality attributes to guide all future marketing communication materials.
Distinctive
Imaginative
Timeless
Approachable
Passionate
P U R P O S E S T A T E M E N T
We love designing timeless homes and building lasting relationships.
by davidlecours | Apr 13, 2020
Shawn Nelson Builders Print Marketing
C L I E N T
Shawn Nelson Builders
S E R V I C E S
Discovery, Insights & Recommendations,
Brand Strategy, Marketing Planning, Print
T H E B R I E F
Design print marketing materials, including an elegant portfolio book. The book is given to prospective clients and influential architects and designers.
C R E A T I V E C O N C E P T S
Utilize the logo as a distinctive pattern. Create a buckslip for handwritten notes that extends above the portfolio book to reveal a HELLO.
Business Card, Buckslip and Postcard
S T R A T E G Y, T H E N B R A N D I N G
A strong brand is rooted in brand strategy, which means having well-articulated Purpose, Vision, Core Values and Positioning statements.
We helped Shawn Nelson Builders identify, then articulate three unique differentiators:
Disciplined Approach – Our disciplined approach and project controls provide more certainty and comfort for our client.
Focus on Manhattan Beach – we know how to overcome the challenges of building in a prestigious, highly-regulated, dense, beach community.
Social Proof – Premier architects and designers trust us which means clients can trust us. We are not for everybody.
P O S I T I O N I N G S T A T E M E N T
From the three unique differentiators above, we developed a positioning statement for communicating who hires Shawn Nelson Builders and why.
We build bespoke Manhattan Beach homes for discerning homeowners. Premier architects and designers value our disciplined approach to the complex home-building process.
B R A N D P E R S O N A L I T Y
Before developing the visual brand identity, we established five brand personality attributes to guide all future marketing communication materials and activities.
Niche
Crafted
Disciplined
Best-in-class
Trusted
Optimistic
by davidlecours | Feb 18, 2019
Bay Shades provides finely crafted automated shading
C L I E N T
Bay Shades
S E R V I C E S
Brand Strategy, Naming, Logo Design,
Stationery, Signage, Vehicles, Print,
Brand Style Guide
T H E B R I E F
Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.
Bay Shades new positioning: “providing finely crafted automated shading, we love our work and you will to.”
C R E A T I V E C O N C E P T
Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their “service man icon.”
See below for symbolism of the new icon.
Signage & Vehicle Graphics
I wanted you to know business is up 72% currently and has been hovering at 50% above for a few months. While I cannot pinpoint the cause the effect is dramatic, fun, challenging and rewarding. Thanks for the inertia.
You had a lot to do with it and I appreciate your effort and support.”
–Greg Amato, Owner, Bay Shades
