Bay Shades

Bay Shades

Bay Shades provides finely crafted automated shading

C L I E N T

Bay Shades

S E R V I C E S

Brand Strategy, Naming, Logo Design,
Stationery, Signage, Vehicles, Print, 
Brand Style Guide

T H E  B R I E F

Refresh the brand identity of this Santa Monica firm to attract premier architects, interior designers, and general contractors.

Bay Shades new positioning: “providing finely crafted automated shading, we love our work and you will to.”

C R E A T I V E  C O N C E P T

Redesign their logo to make it more modern and fresh while maintaining visual continuity through color and their “service man icon.”

See below for symbolism of the new icon.

Strategy & Logo

Color Palette

Typography

Custom Pattern

Business Cards

Signage & Vehicle Graphics

Print

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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