Food Guide to Encinitas

This is a highly biased guide to eating in Encinitas written by a local (me, David Lecours).

Breakfast
101 Diner
552 South Coast Highway 101, Encinitas, CA 92024
Get the cilantro hollandaise benedict, german apple pancake, or corned beef hash

El Nopalito
582 Santa Fe Drive, Encinitas, CA 92024
Get the breakfast burrito, then hit the fresh salsa bar for roasted salsa
pick up a bag of chips and fresh guac from the reach-in “˜fridge

Good On Ya Deli
1051 South Coast Highway 101, Encinitas, CA 92024
Super healthy, organic, and delicious

Swami’s Cafe
1163 South Coast Highway 101, Encinitas, CA 92024
Originator of the Acai bowl, great egg dishes, smoothies

Honey’s Bistro & Bakery
632 South Coast Highway 101, Encinitas, CA 92024
Omelettes, scrambles, croissant sandwiches all good

Le Papagayo
1002 N. Coast Hwy 101, Encinitas, CA 92024
A unicorn- equally good for breakfast, lunch, and dinner
Order the chili verde benedict on sopes

Coffee
Woodsy’s at Bobby Riggs Pickleball Club
875 Santa Fe Dr., Encinitas, CA 92024
charming, relaxed vibe with views of pickleball courts

A Better Buzz
578 South Coast Highway 101, Encinitas, CA 92024
all those fancy, hipster coffees

Lofty Coffee
90 North Coast Highway 101 #214, Encinitas, CA 92024
Baristas have PhDs in coffee. If crowded, go across Hwy 101 to:
Lofty Coffee Roasting Works
97 North Coast Highway 101, Encinitas, CA 92024

Gordy’s Bakery & Coffeehouse
441 Encinitas Boulevard, Encinitas, CA 92024
get the plonk muffin, sausage roll (reg. or veg.), shortbread, lunch lady, or banana bread

Bakery
Gordy’s Bakery & Coffeehouse
441 Encinitas Boulevard, Encinitas, CA 92024
get the plonk muffin, sausage roll (reg. or veg.), shortbread, lunch lady, or banana bread

Darshan Bakery & Cafe
949 2nd St., Encinitas, CA 92024
best Chai outside of India, spiritual sweets

Pannikin Coffee & Tea
510 North Coast Highway 101, Encinitas, CA 92024
the greek eggs and bagels are good too. Great outdoor vibe at a converted train station.

St. Tropez
947 South Coast Highway 101 #103, Encinitas, CA 92024
get the french onion soup & salad, or quiche and salad, combo. Nice outdoor patio with fountain


Mexican
El Nopalito
582 Santa Fe Drive, Encinitas, CA 92024
Get the california burrito, tacos, or plate lunch. Pick up a bag of chips and fresh guac from the reach-in “˜fridge. Note: there is a restaurant and market named El Nopalito in the same strip center

Jorge’s Mexicatessen
417 Santa Fe Drive # B, Encinitas, CA 92024
Get the chicken soup, rolled tacos, or any burrito

Haggo’s Organic Taco
1114 N. Coast Highway 101, Encinitas, CA 92024
carne asada is deelish

The Taco Stand
642 S Coast Hwy 101, Encinitas, CA 92024
Authentic street tacos. I love the al pastor. Get the corn on the cob too.

La Especial Norte
664 N Coast Hwy 101, Encinitas, CA 92024
I love the Tlapeño soup. Chicken Tortilla soup is amazing too.

Death by Tequila, sign reads ‘DxT’
569 S Coast Hwy 101 Encinitas CA, 92024
Modern Baja cuisine and tequila bar. Get the Hawaiian ahi crudo, guacamole flight, cuatro tacos

Asian
Birdseye Kitchen
540 North Coast Highway, Encinitas, CA 92024
Thai + Vietnamese, get the drunken noodles, pho, mussamun or yellow curry, spring rolls, and coconut gelato

Thai Society
1070 North El Camino Real, Encinitas, CA 92024
Get the pad thai, red or yelow curry, or thai steak salad

East Village Asian Diner
628 South Coast Highway 101, Encinitas, CA 92024
Get the carnitas dynamite fries, mr. lees bbq pork burrito, or monk’s stone pot.Quality beer and sake offerings

Indian
KC Tandor
1070 N. El Camino Real, Encinitas, CA 92024
Try the Masala Dosa. Chicken Tikka Masala always good. Quality fast food indian.

Himalayan Kitchen
1337 ENCINITAS BLVD. ENCINITAS, CA
Delicious Nepalese and all the Indian classics. Get the veg samosa, chana masala and chicken tikka masala

Pizza
Blue Ribbon Artisan Pizzeria
897 South Coast Highway 101 #101, Encinitas, CA 92024
They make their own cheese, dough, sauce, charcuterie
Try the deep friend brussels sprouts, staff’s favorite or my father’s pizza. You must get the salted caramel, butterscotch pudding for dessert

URBN Coal Fired Pizza
764 South Coast Highway 101, Encinitas, CA 92024
Chopped italian salad, peppered salami or mashed potato pizza
Nice selection of local craft beers on tap

Pizzaiolo
554 Santa Fe Drive, Encinitas, CA 92024
Nothing fancy, just good pizza and meatball subs
They sell by the slice, so good for lunch

Buona Fochetta
Pizza oven made in Naples. No reservations and hard to get a table ‘cuz it’s delicious
250 N Coast Hwy 101, Encinitas, CA 92024

Peruvian
Qero
564 South Coast Highway 101, Encinitas, CA 92024
Good place to take a date, or spend your prize money

Fish
Encinitas Fish Shop
1010 South Coast Highway 101, Encinitas, CA 92024
Get the fish tacos or mahi mahi salad

Fish 101
1468 N. Coast Hwy 101, Encinitas, CA 92024
Surfy vibe. Fish ‘n’ Chips is tasty

Italian
Vigiluccis Trattoria
530 North Coast Highway 101, Encinitas, CA 92024
Good place to take a date, or spend your prize money
Get the calzone, any pizza or tagliatella bolognese, or pollo rustica, penne alla vodka

Buona Fochetta
Pizza oven made in Naples. No reservations and hard to get a table ‘cuz it’s delicious
250 N Coast Hwy 101, Encinitas, CA 92024

Bistro
Third Corner Wine Shop & Bistro
897 South Coast Highway 101, Encinitas, CA 92024
Good place to take a date, or spend your prize money
Get the cuban sandwich, fries, goat cheese salad, grilled chicken penne, short rib, or NY steak

Craftsman Tavern
267 N. El Camino Real, Encinitas, CA 92024
high-end burgers, brussels sprouts w/ bacon, and fried chicken

Union Kitchen & Tap
1108 South Coast Highway 101, Encinitas, CA 92024
Great breakfast, lunch and dinner menu too. Cool, good-looking youngsters frequent

Healthy (Vegetarian & Vegan Options)
Native Foods (Vegan)
127 North El Camino Real, Encinitas, CA 92024 (in Trader Joe’s / Ralph’s shopping center). “Burgers,” bowls, and classics all good. Even meat eaters like this place

Good On Ya Cafe
1051 South Coast Highway 101, Encinitas, CA 92024
Super healthy, organic, and delicious.

Lotus Cafe & Juice Bar
765 South Coast Highway 101, Encinitas, CA 92024
Get the Tofu tacos, smoothies, juices, salads, huevos rancheros, pancakes. A rare gem that is good for breakfast, lunch or dinner

Plant Power
411 Santa Fe Dr, Encinitas, CA 92024
Get the holy guacamole, buffalo ’66, and iconic fries

Burger, Chicken & Beer
Crack Shack
407 Encinitas Blvd., Encinitas, CA 92024
Richard Blais (top chef) fast casual. Fancy fried-chicken.

Encinitas Ale House
1044 South Coast Highway 101, Encinitas, CA 92024
Get the sweet potato fries, harmonica bill burger, or buffalo chicken sandwich. Impressive beer list

Lumberyard Tavern
967 South Coast Highway 101 #101, Encinitas, CA 92024
Massive menu with something for everyone

Regal Seagull
996 N. Coast Hwy 101, Encinitas, CA 92024
Pub food. Tasty Philly cheese steak

Bread & Barley
542 N Coast Hwy 101, Leucadia, CA 92024
El Toro burger is deelish.

Fast Food Burger
In-n-Out
130 Calle Magdalena, Encinitas, CA 92024
If you are from out of town, and have never had one, it may change your opinion of fast food. Get the double double animal style, fries, and a chocolate shake

Ice Cream
JoJos Creamery
937 S Coast Highway 101, Suite 106, Encinitas, CA 92024
Get the cayenne sea salt caramel, nibby chocolate, or honey lavender

Gelato 101
480 South Coast Hwy 101, Encinitas, CA 92024
Get a cup and sneak it into a surf movie at La Paloma across the street

Handel’s Homemade
9o North Coast Highway 101, Encinitas, CA 92024
I like the coconut cream pie flavor, nearly always a line

Bars & Cocktails
Shelter Bar & Lounge
540 South Coast Highway 101, Encinitas, CA 92024
groovy retractable roof, mixologists, fat beats (live dj), hipsters frequent

Bier Garden
641 South Coast Highway 101, Encinitas, CA 92024
next to Whole Foods
Normal people frequent, good people watching

Lumberyard Tavern
967 South Coast Highway 101 #101, Encinitas, CA 92024
Massive menu with something for everyone. Normal people frequent

Union Kitchen & Tap
1108 South Coast Highway 101, Encinitas, CA 92024
Great breakfast, lunch and dinner menu too. Cool, good-looking youngsters frequent

Culture Brewing Co.
629 S Coast Hwy 101, Encinitas, CA
Get pizza from next door and eat it with your beer.


Surf Shops
Encinitas Surfboards
107 North Coast Highway 101, Encinitas, CA 92024
small shop, local shortboard vibe, great service, iconic Encinitas Surfboards t-shirt, hat or hoodie

Hansen’s
1105 South Coast Highway 101, Encinitas, CA 92024
huge shop, local longboard vibe, they have it all for all ages

Yoga Studio
Gather
I take classes from Josh and Luke.

Markets
Lazy Acres (delicious poke bowls)
El Nopalito Mexican (warm homemade tortillas)
Sprouts
Jimbo’s
7-11

Beaches
Moonlight State Beach (official SoCal Classic beach)
take Encinitas Blvd until it ends

Swami’s State Beach
1298 South Coast Highway 101, Encinitas, CA 92024

Sights
Self Realization Fellowship Gardens
215 West K Street, Encinitas, CA 92024
koi pond, gardens, and cliffside view from Oceanside to La Jolla

San Diego Botanical Garden
230 Quail Gardens Drive, Encinitas, CA 92024

Progressive AEC Marketing: TEECOM

Progressive AEC Marketing: TEECOM

AEC Marketing

This post is the first in a series highlighting progressive marketing from A/E/C firms and leaders. How do I define progressive? Firms that are marketing proactively, not simply reacting to RFPs. It’s leaders developing, sharing, and archiving their knowledge as experts. Progressive firms believe that relationships can, and do, begin online, so they are fluent in digital marketing. Progressive firms embrace human-centered marketing with emotional intelligence, and the vulnerability of creative risk-taking.

I chose to interview Nicole La, Experience Director at TEECOM, because of their progressive marketing to clients and talent through experience design.

Nicole La

Tell me about your firm.

TEECOM provides “the tech in architecture.™” We provide integrated telecom, audiovisual, acoustics, security, network and wireless technology design for clients including building owners, tenants, architects, engineers, and contractors. We work in many sectors with a common theme of improving the experience of people using our clients’ buildings. Of course we want our clients to be happy, but really we are advocates for the people that live, work, learn, heal, and perform in the buildings that our clients design and build. We are 90 people, with offices in Oakland, Dallas, Portland, and Brighton, United Kingdom.

Tell me about your title, Experience Director.

I set strategy for our firm’s hiring, marketing, and internal continuing education efforts. I focus on the employee and client experience enabling TEECOM to continue to evolve toward true innovation.

So, not just marketing to win new clients, but also marketing to win and retain talent?

Yes, it’s crazy how most firms leave recruiting and retention to only Human Resources when the Marketing department typically knows the brand best, and how to persuasively tell the firm’s story.

How did your role evolve?

A year ago, our CEO asked me to take over talent recruiting. At first I was resistant because it was unfamiliar territory. But the more I thought about it, recruiting is simply marketing for people. I didn’t want to give up marketing to clients, so our CEO and I brainstormed about how we could make it work. Part of our solution was to hire a Marketing Manager for proposals to free me up to embrace my new responsibilities.

How did your firm begin with experience design?

Leaders in the firm read The Experience Economy by Pine and Gilmore, and it changed the culture of our firm. The book promotes a new way of thinking about connecting with clients and talent (employees) to win their loyalty. Simply selling services is no longer enough. Leading firms stage experiences that enhance the value of their services.

How did TEECOM start implementing experience design?

Good question, because in our first year, before we rolled this out to the client experience, we focused on the employee experience. We did an experience mapping exercise starting with job candidates learning about TEECOM, to the interview experience, through the hiring process. New hires receive a playful “Welcome to TEECOM” handbook that is customized for that person. It is not a full-on employee handbook, but rather a customized welcome to the team, complete with maps, Yelp reviews of local services, and all-important local restaurant reviews.

What are some things you are doing to enhance the employee experience?

New employees are greeted at their desks by a gift of branded materials that they have personally chosen through our online store. We recognize employee accomplishments such as obtaining certifications or anniversaries on our general Slack channel and in our monthly all-hands meetings. We post employee kudos on digital signage throughout the office. Each employee receives a FitBit and we host wellness programs for the mind and body, branded as TEECOMfit. All employees have a mentor with whom they meet regularly to set specific career goals and, if they want, personal goals. We are currently launching TEECOMuniversity, an internal continuing education program open to all employees, which gives a formal structure to our ongoing knowledge shares.

As a technology company, how do you use technology to measure internal experience?

We don’t use email for internal company communication. Instead, we use Slack, a cloud-based team collaboration tool. Within Slack, employees receive a weekly pulse survey via Officevibe with five simple questions about how things are going at work. Feedback is delivered anonymously to management in an engagement report with suggestions for improvement. We also use a platform called Small Improvements to conduct quarterly 360 Reviews for continual feedback and improvement.

We put the tech in architecturephoto in website: ©Emily Hagopian

What about marketing for the client experience?

We had already been helping our clients to map the experience of their building users, so it made sense that we would map the experience of our own clients from beginning to end. We developed a set of guidelines for the business development and proposal experience outlining everything we need to do to win great clients. We elevate ourselves as pursuit team members by responding quickly and providing materials that go above and beyond the basic request. We help clients along their decision-making process by creating articles and videos to educate and inform them about how technology’s evolution will impact their projects. Our guidelines for project management describe behaviors shaped by our firm values: demonstrating that we care, maintaining trust, and finding ways to add value. We typically measure the client experience through direct feedback at dinners and events with clients.

Conclusion

Nicole and TEECOM are a great reminder that A/E/C firms aren’t simply selling services, we are selling a complete experience. The sum of these experiences equal our reputation, aka brand. This reminds me of the famous Maya Angelou quote, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Make people feel great throughout the journey of your firm, and you’ll develop fierce loyalty.

As TEECOM’s website declares, “our clients demand innovation.” It’s great to see the firm practicing what they preach by embodying innovation in their marketing approach. If your firm is ripe for this approach, start small with a single client or employee experience that you can master. Then, build on that momentum for a more comprehensive approach that will hopefully become integrated into your culture. To learn more, below are some resources.

Resources Mentioned
The Experience Economy book
Adaptive Path (consulting firm that helped TEECOM with experience mapping)
Slack cloud-based team collaboration tool
Officevibe for pulse surveys
Small Improvements for 360 reviews
TEECOM

The AEC Firm Website Development Process

The AEC Firm Website Development Process

 

Timeline for Website Development

A great AEC firm web­site doesn’t just hap­pen. It needs a defined process with each phase informing the next. LecoursDesign was hon­ored with win­ning the Best Web­site Award at the SMPS Awards Gala for Randall Lamb’s site. We repeated the win, at the next Gala, for Bergelectric’s site. Cre­at­ing award-winning web­sites requires vision­ary clients and a process of spe­cific phases to ensure smooth project deliv­ery. To help you with your next web­site project, I summarize each phase below.

Plan­ning (2″“4 weeks)
First, we estab­lish goals and tac­tics for your new site. Every new client and employee will pass through your website. So we con­sider how your new site will be a hub for your firm’s offline and online mar­ket­ing ini­tia­tives. We review your cur­rent site’s ana­lyt­ics to see where users go on your site, how long they stay, and how they find your site (key­word search and refer­ring sites). We review sites you admire, including your competitors to evaluate their online presence.

Archi­tects call this phase pro­gram­ming. In web­site devel­op­ment, we call it plan­ning. In both cases, it’s about gain­ing clar­ity on the why, what, and when of your new site. Even more impor­tant, it’s about who; the user and their needs. We develop three “per­sonas” for the tar­geted user arche­types who will be vis­it­ing the new site. These “per­sonas” are a com­pi­la­tion of demo­graphic infor­ma­tion and user pro­fil­ing at the three buy­ing stages: researcher, eval­u­a­tor, and pur­chaser. It may sound silly, but I rec­om­mend giv­ing each per­sona a name and a photo so they seem as real as possible.

This phase focuses on infor­ma­tion archi­tec­ture: what sections/pages to include in the new site and how will the user find her way to the infor­ma­tion she seeks. This results in a Site Map: an out­line of all the pro­posed pages orga­nized by nav­i­ga­tion but­tons and page titles.

Deliv­er­able: Findings & Recommendations, Strate­gic Brief (2″“3 page doc­u­ment out­lin­ing why, what, when, who, goals and scope of the new site), Personas, Keyword/SEO Research, Site Map

Pro­to­typ­ing (2″“4 weeks)
After approv­ing the Site Map, we cre­ate greyscreen pro­to­types of the key page tem­plates. Greyscreens, also called wire­frames, are sketches of con­tent on each key page tem­plate. They are grey because color at this point is dis­tract­ing. The goal in this phase is to focus on con­tent, not design. We used to present printed greyscreens, but now prefer digital. To really under­stand how a user expe­ri­ences nav­i­gat­ing from one page to the next, these greyscreens need to be on screen and click­able within a browser environment.

Know­ing all page titles, you must begin wran­gling con­tent. This means gath­er­ing case stories, blog content, project descrip­tions and pho­tos, people stories and photos, and about the firm infor­ma­tion. A deter­mi­na­tion must now be made for a writer and pho­tog­ra­pher or illustrator to create content you’ll need for the new site. We can help you with all this.

Deliv­er­able: Greyscreens

Design Explo­ration (2 weeks)
We bring the greyscreen key tem­plates to life with design by intro­duc­ing color, typog­ra­phy, pho­tog­ra­phy, illus­tra­tion, back­grounds, graphic ele­ments, but­tons, etc. We present two design explo­rations of the Home, About, Project Gallery and Project page tem­plates. If the new copy and photography isn’t ready, we use place­holder photos and copy.

Deliv­er­able: Sta­tic Screen­shots pre­sented on screen.

Design Refine­ment (4″“8 weeks)
We refine the design by adding actual copy­writ­ing and imagery to the ini­tial key tem­plates. Upon approval, we apply the cho­sen design to all the remain­ing page tem­plates. Inter­ac­tive ele­ments like rollovers or motion are shown as sto­ry­boards. If the site fea­tures respon­sive design (opti­mized for desk­top, tablet and mobile), and it should, then we fine tune the design for dif­fer­ent sized screens. Design refine­ment con­tin­ues through the cod­ing phase, and even after launch. A great website is never “done.” There are always opportunities for improving the user experience.

Deliv­er­able: Sta­tic .jpg Screen­shots pre­sented on a lap­top and smart phone

Cod­ing (4″“8 weeks)
Except for the greyscreens, pages so far are sta­tic. Cod­ing brings the pages to life by mak­ing them inter­ac­tive, and fully func­tion­ing within mod­ern web browsers. We code sites by cre­at­ing a Con­tent Man­age­ment Sys­tem (CMS) frame­work to allow clients to take over main­te­nance of key sec­tions of their sites.

Deliv­er­able: Coded site view­able within a web browser

Con­tent Man­age­ment Sys­tem (CMS) and Search Engine Opti­miza­tion (SEO) Train­ing (1 day)
After cod­ing the first key tem­plates, we hold a train­ing ses­sion with you on how to use your shiny new CMS. We share best prac­tices for adding and updat­ing con­tent so your site stays fresh with­out hav­ing to hire an out­side coder every time you want to make changes. We can also hold a training session for you to opti­mize each page of your site for search (SEO).

Con­tent Pop­u­la­tion (4″“6 weeks)
Newly trained on your CMS, you can now pop­u­late your entire site with all the copy and imagery you have gath­ered since the Pro­to­typ­ing phase. This helps you learn the CMS in a “real envi­ron­ment” with a safety net of the site not being live yet. Plus, you’ve got an avail­able expert (us) should you run into roadblocks.

Browser Test­ing & Launch (1 week)
We test your site on major browsers (both desk­top and mobile) and oper­at­ing sys­tems (Mac, PC, iOs, and Android). Once ready, we pre­fer to go live with the new site as a soft launch where you don’t make a big announce­ment for at least a week. This let’s us all fine tune any quirks (there will be some). Then you announce that you are live and launch a pro­mo­tion to drive vis­i­tors to your new site.

Obvi­ously I’m biased, but I rec­om­mend you hire a web con­sul­tant focused on Architecture, Engineering and Construction (A/E/C) firms to help you with your next web­site. With the guide above, you’ll be an informed part­ner in the process. Who knows, it may lead to your next site being awarded “Best Website.”

Resources
ran”‹dal”‹l”‹lamb”‹.com
bergelectric.com
A Web­site That Works by Mark O’Brien
The Strate­gic Web Designer: How to Con­fi­dently Nav­i­gate the Web Design Process by Christo­pher Butler

Your Email Signature Matters to Millions

Your Email Signature Matters to Millions

You probably don’t think of your email signature as a valuable brand asset. But you should, and here’s why.

According to the Email Stats Report by the Radicati Group, the average employee sends:
36 emails per day = 10,000 emails sent per year

If your firm has 100 employees, that’s 1 million annual brand impressions. Not just random impressions, your emails arrive targeted to clients, vendors, teaming partners, and potential employees.

1 Million

Consider improving email signatures across your firm beyond an obligatory formality. Email signatures are the most prolific brand touchpoint you own.

To help you, I’ll identify common email signature mistakes. Then, I’ll share how to create a powerful email signature that enhances your firm’s reputation.

Common Email Signature Mistakes

1) Inconsistency
Email signatures aren’t the place for personal expression. You don’t allow each employee to craft their own version of your logo, so don’t allow it with email signatures. All your brand touchpoints should speak in a consistent, professional voice.

Avoid a variety of fonts (unless you are writing a ransom letter)
Avoid too many colors (we love rainbows too, but not in emails)
Avoid too much variety in size, bold, and italic (if you emphasize everything, then nothing stands out)

2) Images
Avoid including company logos, social media icons, project photos, and charity logos. Images in email signatures can flag your email as “spam,” sending it directly to the Junk folder. Plus, it is annoyingly difficult for email recipients to decipher your intended attachment files from your email signature image attachments.

3) Including Your Email Address
If someone receives an email from you, by default, they now have your email address. Including it in your email signature is redundant. If they want to reply to your email, guess what, they will hit “reply” within their email software.

4) Inspiration Quotes or Sacred Spiritual Passages
Don’t impose your personal beliefs in a professional setting.

5) Legal Disclaimers
You know the ones, similar to seen on faxes circa 1989, stating “this email is only intended for the recipient…blah, blah, blah” Since these have become so banal, nobody reads them. As a result, they become ineffective within a legal setting.

 

How To Create Your Firm’s Email Signature

Be respectful of your reader’s time and visual landscape by making your email signature as concise as possible.

Here is what to include:
Your Name
Title (only if informative and consistent with your firm’s culture)
Firm Name
Phone Number
Website URL (only if different from your name@URL.com)
One Variable Link That Changes Monthly (recent blog post, project case study, speech, or primary social media channel)

Here is my email signature:

– – – – – – – – – – – – – – – – – – – – – – – – –
David W. Lecours
Creative Director | LecoursDesign
phone 760.632.7619
– – – – – – – – – – – – – – – – – – – – – – – – –
Recently Designed Website:
psomas.com
– – – – – – – – – – – – – – – – – – – – – – – – –

I recommend using grey, or a quiet color, to distinguish between the email signature and the body of the email. I also use the dotted lines to separate the signature from the body.

Use only keyboard elements, not images, to create typographic rules within your email signature. Typography rules, aka borders, can be created by repeating glyphs like these:
+ + + + + + + + +
>>>>>>>>>
///////////////
^^^^^^^^^
* * * * * * * * *
= = = = = = =
o o o o o o
. . . . . . . . .

For consistency across your firm, create a master template of your new email signature. Then copy and paste it into an email sent to your IT department, or each employee, for implementation. Obviously, each employee should replace your individual contact information with their own.

Your Reputation is at Stake

Your firm’s reputation is the sum of all experiences a person has with your brand. Since email signatures make millions of impressions, show that you care about your reader with a simple, consistent and well crafted email signature.

True, email signatures aren’t your most glamorous brand touchpoint. But, as Orrin Woodward says, “Success is the exponential effect of little things done consistently over time.” (Just don’t use this inspirational quote in your email signature.)

3 Stories AEC Marketers Must Master ““ SMPS-PRC 2017

3 Stories AEC Marketers Must Master ““ SMPS-PRC 2017

 

Recommended Books on Story
Hero With a Thousand Faces by Joseph Campbell
What Great Salespeople Do by Bosworth and Zoldan
Tell To Win by Peter Guber
A Whole New Mind by Daniel Pink
To Sell is Human by Daniel Pink
Made to Stick by Dan and Chip Heath
Resonate by Nancy Duarte
The Story Factor by Annette Simmons
Creativity Inc. by Ed Catmull (Pixar Founder)


Recommended TED Talks on Story
How Great Leaders Inspire Action (start with why) by Simon Sinek
Power of Vulnerability by Brene Brown
The Clues to a Great Story by Andrew Stanton (Pixar)
The Power of Storytelling to Change the World by Dave Lieber
The Power of Story by David Lecours


Resources For Storytelling Improvement or Inspiration
TED.com
Pecha-Kucha.org
StoryCorps.org
Toastmasters.org
ThisAmericanLife.org
TheMoth.org
RadioLab.org
One-Story.com
Serial Podcast
99percentinvisible.org
Get Mortified


Slide Deck from David’s SMPS-PRC 2017 Anchorage, AK Presentation
To download presentation slides via Slideshare, click here.


Presentation Colophon
Hardware: Apple Macbook Pro, Keyspan PR-EZ1 wireless presenter, GoPro
Software: Apple Keynote using dissolve, cube, and magic move transitions
Typography: Vitesse by Hoefler & Co., Interstate by Tobias Frere-Jones

LecoursDesign is a branding and digital marketing agency helping A/E/C* firms attract clients and talent.
* A/E/C = Architecture / Engineering Construction (but you already knew that)
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